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Marketing (9)

5 Ways For Emerging Artists To Set Themselves Up For Success

Previously MAX has outlined ways artists and their managers can prepare for brand partnerships, an...

Building a Cult Brand, Ad Effectiveness, and Love ❤

This week, a couple of folks from our team (myself included) are headed to Dana Point, CA, for the ...

Lincoln Strikes a Chord with Gary Clark Jr.

Adele, Beyoncé and Chance the Rapper may have received the most official recognition during the...

Super Bowl Commercials: 15 Great Uses Of Music

Last week, our co-founder, an original founder of TuneCore and an Associate Professor at Berklee...

How To Maximize The Value Of Music In A Commercial

Important Considerations for Brands and Agencies Looking To Integrate Music In Campaigns

The right...

Brands + Music: Our Greatest Hits In 2016

2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one final...

Branding Your Band: Q&A with Northern National

If I’ve learned one thing while working at MAX, it’s that artists cannot always “make it big” with...

Música Ford Artist Receives Grammy Nomination

La Maquinaria Norteña, a Regional Mexican band based out of Dallas, earned a 2017 Grammy nomination...

Why OK Go's Video with Morton Salt Worked

Just before Thanksgiving, OK Go released via Facebook their newest music video, a...