MAX Tracks: Thinking Like a D2C Brand, Part 2
On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of us, particularly artists. The big idea for D2C brands, as the name implies, is that they go direct to the consumer. They know exactly who their customers are. They typically don't have intermediaries or rely on stores to sell. As an artist, you feel like you have a lot of control over your social media accounts. And those accounts are very important for getting people to know about you and for communication. But whether it's Instagram, Facebook, Tik Tok, Twitter, Spotify, or Pandora, those platforms don't necessarily give you control over that information, that data on who the fans are.