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Nathan Hanks

MAX Tracks: Thinking Like a D2C Brand, Part 2

On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of us, particularly artists. The big idea for D2C brands, as the name implies, is that they go direct to the consumer. They know exactly who their customers are. They typically don't have intermediaries or rely on stores to sell. As an artist, you feel like you have a lot of control over your social media accounts. And those accounts are very important for getting people to know about you and for communication. But whether it's Instagram, Facebook, Tik Tok, Twitter, Spotify, or Pandora, those platforms don't necessarily give you control over that information, that data on who the fans are.

MAX Tracks: Thinking Like a D2C Brand, Part 1

D2C brands have a lot of lessons to offer all of us and particularly music artists, as...

MAX Tracks: The Future of Livestreams

Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the...

The Music That Unites Us

The conventional wisdom is that we’re a divided society. We are red or blue states; boomers,...

The Convergence of Media, Marketing & Music: What to Expect in 2018

Having closely followed the monumental shifts in the music, media and marketing industries over...

CMOs, Audiences Move To Their Own Beats

Marketers have long understood the power of music. As early as the 1920s, when commercial radio...

Nick Messitte at Forbes Weighs In On Payola Laws

A couple weeks back I wrote a piece here explaining why Payola Laws distort the market in the...

Payola Laws & The Greatest Music You’ve Never Heard

The laws and regulations our politicians and governmental agencies put into place can distort...