5 min read
On our last MAX Track, “Thinking Like a D2C Brand, Pt 1,” we talked about direct to consumer (D2C) brands and the lessons that they offer for all of us, particularly artists. The big idea for D2C brands, as the name implies, is that they go direct...
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3 min read
D2C brands have a lot of lessons to offer all of us and particularly music artists, as marketers. First, what are D2C brands? Most people get in...
Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry?
4 min read
The conventional wisdom is that we’re a divided society. We are red or blue states; boomers, Xers, or millennials; early adopters or luddites. The...
2 min read
Having closely followed the monumental shifts in the music, media and marketing industries over the last few years, there's no doubt that 2018 will...
2 min read
Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting...
1 min read
A couple weeks back I wrote a piece here explaining why Payola Laws distort the market in the music industry ensuring that independent artists are...
3 min read
The laws and regulations our politicians and governmental agencies put into place can distort markets and restrict our options as consumers. Lately...
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