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MAX Tracks: The Future of Livestreams

MAX Tracks: The Future of Livestreams

Nathan Hanks, MAX CEO, talks livestream shows — are they a fad or part of the future for the music industry? 

 

2026 CMA Awards

2026 CMA Awards

It's that time of year again! The 2026 Country Music Association Awards nominations are out and, per usual, MAX artist partners are all over the list.

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Marcey Yates × McDonald's

Marcey Yates × McDonald's

Hip-hop artist Marcey Yates joins McDonald's to promote the Red Bull® Dragonberry Energizer via a social campaign across Facebook, Instagram, and...

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Blackberry Smoke × NHTSA

Blackberry Smoke × NHTSA

Rock band Blackberry Smoke is partnering with NHTSA to encourage safe motorcycle riding habits through targeted social, YouTube pre-roll ads, and...

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George Howard on Music Festivals in the NY Times

George Howard on Music Festivals in the NY Times

Our good friend and advisor, George Howard, recently penned an article in the New York Times about the rise in music festivals as an economic...

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How Well Do You Know 2021 Trends?

How Well Do You Know 2021 Trends?

A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV shows, and so, so many Marvel movies (so. many.).

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No Sellouts: How Fans Become Customers When An Artist Keeps Control

No Sellouts: How Fans Become Customers When An Artist Keeps Control

Note: this article was originally published via ANA. For musicians, technology is a double-edged sword. Today, every musician has access on a...

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