Marcey Yates × McDonald's

Hip-hop artist Marcey Yates joins McDonald's to promote the Red Bull^® Dragonberry Energizer via a social campaign across Facebook, Instagram, and TikTok.

Community-Driven Connection

As an artist and as an activist, Marcey Yates has close ties to his local community. His expressive, sample-based production and thoughtful lyricism have made him a cornerstone of the Omaha music scene. Over the years, his raw talent and infectious energy have earned him regional acclaim, including five Omaha Entertainment and Arts Awards.

He has also founded Culxr House, a community hub that supports other local artists and creators (scroll down to his "about" section to learn more).

Close to Home

Marcey Yates' regional ties allow McDonald's to resonate with the target audience through Marcey's lived experiences that reflect the lives of local audiences.

Social Videos

• Behind the Music A/B (two market-specific videos): Q&A where Marcey reflects on his ties to two target DMAs and shares childhood memories of McDonald's (his go-to stop after playing sports with his friends).

• Sip Test: Viral-inspired first reaction video capturing Marcey as he tries the Red Bull^® Dragonberry Energizer and gets energized to head into the studio.

• Vocal Chill: Studio clip of Marcey performing his track, “Cash for Warmups,” while integrating the featured beverage into the scene.

• Honey Fries: Marcey talks about his favorite McDonald's treat: fries dipped in honey. 

Live and Loud!

The campaign includes a live concert activation where Marcey asks fans to pull out their phones to enter a sweepstakes on SET.Live. Offering incentives like artist merch bundles and free Refreshers for a year, the live activation funnels engaged, excited fans to the McDonald's Rewards App through post-check-in messaging and download links.

Get to Know Marcey Yates

Marcey Yates is a hip-hop recording artist, producer, and audio engineer. Yates has cultivated a distinctive sound that bridges the soulful textures of hip-hop's golden era with contemporary sensibilities.

With critically praised solo albums like Vanilla Sky, Sophomore Slump, and 9 Months, his music explores themes of resilience, community, and cultural pride. His tracks offer a vinyl-infused aesthetic that resonates with hip-hop purists and modern listeners alike. His reputation as a compelling live performer has also led to festival appearances and collaborations with prominent artists.

What sets Yates apart from his peers is his unwavering dedication to community advocacy and cultural empowerment. In 2018, he founded Culxr House, an innovative community hub designed to bridge social and economic gaps for inner-city creatives. The organization provides a safe, inclusive space for artists, musicians, and entrepreneurs to develop their talents and access resources to build sustainable careers.

Follow Marcey Yates on Social / Streaming: