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2025 American Music Awards

2 min read

2025 American Music Awards

Big news from the big stage—11 MAX artist partners have scored a total of 17 nominations at the 2025 American Music Awards! 🏆🍾 From chart-toppers to fan favorites, these artists are turning up the volume on what it means to make an impact—on the...

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The ACMs Remind the Role Music Plays in Our Lives

3 min read

The ACMs Remind Us the Role Music Plays in Our Lives

There’s nothing in this world that compares to the magic of music. And last night’s ACM Awards were the perfect reminder of that. For me, the...

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The Right Time to Partner with an Artist: A Strategic Guide for Brands (Part 2)

5 min read

The Right Time to Partner with an Artist: A Strategic Guide for Brands (Part 2)

In Part 1, we discussed how timing can turn a five-figure partnership into a seven-figure headache almost overnight. But timing is more than just a...

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Coachella’s Not Dead: But Its Cultural Impact Is On Life Support

4 min read

Coachella’s Not Dead: But Its Cultural Impact Is On Life Support

Let me give it to you straight. Is Coachella dead? Nah. But for a lot of fans, it’s definitely not alive in the way it used to be. What once felt...

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2025 ACM Awards

4 min read

2025 ACM Awards

We’re beyond thrilled to celebrate our incredible MAX artist partners who’ve secured nominations for the 2025 Academy of Country Music Awards—our...

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2025 Blues Music Awards | Music Partnerships meet Marketing Performance

1 min read

2025 Blues Music Awards

We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆 Blues music may be timeless, but...

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The Right Time to Partner with an Artist: A Strategic Brand Guide

9 min read

The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)

It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...

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Why Music & Cultural Diversity Matter in Marketing

4 min read

Why Music & Cultural Diversity Matter in Marketing

Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...

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2025 Juno Awards | Music Partnerships meet Marketing Performance

2 min read

2025 Juno Awards

We’re thrilled to celebrate our incredible artist partners who have been nominated this year for the 2025 Juno Awards! 🎶🏆

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