Risks in the Me-conomy
People want to be seen, heard, understood, reflected, and entertained, or else brands risk losing them altogether. Technology has given people the power to skip/block/ignore most marketing. Cord cutting and ad blocking continue to increase risk for marketers, but new challenges are around the corner. As privacy protections are strengthened, brands need to find new ways to navigate a world without third-party cookies. We’ve gathered some stats on the challenges that marketers face in the me-conomy: