Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the marketing rainbow, the goose filled with the promise of golden eggs, the magic beanstalk that will surely lead to a land filled with riches—and if you ask some people, it’s rapidly becoming a fairy tale.
More choice, more voice
We have access to more information—and options—than ever before. With so many product offerings, distribution channels, and methods of discovery available, we have enormous control over what we buy, who we buy from, and where we place our loyalty.