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2026 CMA Awards
It's that time of year again! The 2026 Country Music Association Awards nominations are out and, per usual, MAX artist partners are all over the list.
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Marcey Yates × McDonald's
Hip-hop artist Marcey Yates joins McDonald's to promote the Red Bull® Dragonberry Energizer via a social campaign across Facebook, Instagram, and...
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Blackberry Smoke × NHTSA
Rock band Blackberry Smoke is partnering with NHTSA to encourage safe motorcycle riding habits through targeted social, YouTube pre-roll ads, and...
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Christopher Vélez × NHTSA
Latin pop artist Christopher Vélez is partnering with NHTSA for a storytelling campaign targeting young male Spanish speakers to spread awareness...
3 min read
New MAX Report Separates True Gen Z Behaviors From Life-Stage Trends
MAX:
Study of more than 14,000 U.S. consumers challenges common assumptions about Gen Z, from beauty spending and online shopping to crypto adoption and...
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Chase Alexander × McDonald's
If anyone deserves an ice-cold McDonald's Refresher, it's Chase Alexander: rising R&B artist and registered nurse.
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LATENIGHTJIGGY × McDonald's
LATENIGHTJIGGY knows that McDonald's Refreshers pair perfectly with late night music.
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Nohemy × McDonald's
Latin pop star Nohemy has the hot goss and an ice cold McDonald's Refresher to go with it. 💅🥤
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McDonald's: Black Music Month 2026
McDonald's is celebrating Black Music Month with Justin Garner and Ian Kelly with custom content created to resonate with audiences in each artist's...