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Coachella’s Not Dead: But Its Cultural Impact Is On Life Support

4 min read

Coachella’s Not Dead: But Its Cultural Impact Is On Life Support

Let me give it to you straight. Is Coachella dead? Nah. But for a lot of fans, it’s definitely not alive in the way it used to be. What once felt like a cultural pilgrimage for music lovers now feels more like a brand bazaar dressed up in desert...

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2025 ACM Awards

4 min read

2025 ACM Awards

We’re beyond thrilled to celebrate our incredible MAX artist partners who’ve secured nominations for the 2025 Academy of Country Music Awards—our...

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2025 Blues Music Awards | Music Partnerships meet Marketing Performance

1 min read

2025 Blues Music Awards

We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆 Blues music may be timeless, but...

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The Right Time to Partner with an Artist: A Strategic Brand Guide

9 min read

The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)

It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...

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Why Music & Cultural Diversity Matter in Marketing

4 min read

Why Music & Cultural Diversity Matter in Marketing

Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...

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2025 Juno Awards | Music Partnerships meet Marketing Performance

2 min read

2025 Juno Awards

We’re thrilled to celebrate our incredible artist partners who have been nominated this year for the 2025 Juno Awards! 🎶🏆

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2 min read

Alex Fernández x Ford

Isn't Ford Truck Month just the best thing ever! So many different artists that have their own special connection to Ford. It makes it that much more...

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2025 iHeartRadio Music Awards | Music Partnerships meet Marketing Performance

3 min read

2025 iHeartRadio Music Awards

We’re pumped to celebrate our incredible artist partners who are nominated for the 2025 iHeartRadio Music Awards! 🎶🏆

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Pedro Capó x Opendoor | Music partnerships meet marketing performance

2 min read

Pedro Capó x Opendoor

Moving is a big decision—whether you’re upgrading, downsizing, relocating, or, like Pedro Capó in Opendoor’s latest campaign, your neighbor is just a...

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