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News & Insights

Balancing "Me" with "We"

The Challenge is Real

The power dynamic between brands and people looks nothing like it did twenty years ago—or even two years ago. Increases in personalization and consumer control make the mass marketing of the past (designed to appeal to the “majority”) feel impersonal and irrelevant. In the me-conomy, surviving thriving depends on connecting with people on a personal level, creating products and experiences that are tailored to the individual, and showing people that you understand them. 

The Pandemic Effect

Before the pandemic, people were already migrating towards more personalized—and often...

The Emergence of the “Me-conomy”

Accelerated by the pandemic, technology has enabled a transformation in consumer behavior and a...

🏳️‍🌈 Artists to Watch: Pride Month - Part 2

In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the...

Artists to Watch: Black Music Month - Part 2

In recognition of Black Music Month, we’re featuring some of our favorite artists throughout the...

Artists to Watch: Black Music Month - Part 1

In recognition of Black Music Month, we’re featuring some of our favorite artists throughout the...

🏳️‍🌈 Artists to Watch: Pride Month - Part 1

In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the...

ACM Awards Artist Spotlight: Lauren Alaina

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered...

ACM Awards Artist Spotlight: Kane Brown

ACM nominations have been announced! We are so excited that SIX of the artists we’ve partnered...