Craig Rector

1 min read

MC Lyte x AARP

Craig Rector: June 14, 2024

Since 2020, MAX has partnered with AARP and some of music's most legendary artists to create incredible content and virtual experiences that capture...

2 min read

Derek King x McDonald’s

Craig Rector: June 10, 2024

McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the...

2 min read

ELHAE x McDonald's

Craig Rector: June 04, 2024

McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...

3 min read

On the Record with Abraham Alexander

Craig Rector: May 22, 2024

Every once in a while, we like to shake things up by turning our office into a cozy concert hall for our MAX "On the Record" sessions. Recently, we...

5 min read

Great Holiday Movies with the Best Soundtracks

Craig Rector: August 07, 2023

When it comes to holiday traditions, nothing beats curling up with a hot cup of cocoa, a giant pile of treats, and a great holiday movie. Of course,...

2 min read

Hybrid Experiences: In A World Of OR Fans Want AND

Craig Rector: April 21, 2022

The key to creating memorable hybrid experiences is the “experience” part. The ever-presence of technology means that we're all used to seamlessly...

Jon Batiste Wins Album of the Year

Craig Rector: April 06, 2022

The GRAMMY Awards were a big night for several MAX artist partners, but one moment in particular resonated with me. During his acceptance speech for...

11 min read

State of Music: 2022 Predictions With Craig Rector

Craig Rector: March 02, 2022

Over the past several weeks, I’ve been talking with some of our in-house experts here at MAX about their thoughts on the state of music in 2022. To...