2 min read
Craig Rector: May 28, 2025
Big energy, big talent, big heat—9 MAX artist partners just racked up a total of 21 nominations at the 2025 Heat Latin Music Awards! From reggaeton royalty to breakout innovators, these artists are setting the tempo for Latin music’s next wave—and...
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2 min read
Craig Rector: May 23, 2025
Big news from the big stage—11 MAX artist partners have scored a total of 17 nominations at the 2025 American Music Awards! 🏆🍾 From chart-toppers...
3 min read
Craig Rector: May 13, 2025
There’s nothing in this world that compares to the magic of music. And last night’s ACM Awards were the perfect reminder of that. For me, the...
5 min read
Craig Rector: May 05, 2025
In Part 1, we discussed how timing can turn a five-figure partnership into a seven-figure headache almost overnight. But timing is more than just a...
4 min read
Craig Rector: April 25, 2025
Let me give it to you straight. Is Coachella dead? Nah. But for a lot of fans, it’s definitely not alive in the way it used to be. What once felt...
4 min read
Craig Rector: April 04, 2025
We’re beyond thrilled to celebrate our incredible MAX artist partners who’ve secured nominations for the 2025 Academy of Country Music Awards—our...
1 min read
Craig Rector: March 28, 2025
We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆 Blues music may be timeless, but...
9 min read
Craig Rector: March 17, 2025
It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...
4 min read
Craig Rector: March 08, 2025
Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...
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