2025 American Music Awards

Big news from the big stage—11 MAX artist partners have scored a total of 17 nominations at the 2025 American Music Awards! 🏆🍾 From chart-toppers to fan favorites, these artists are turning up the volume on what it means to make an impact—on the charts, in the culture, and with the fans who voted for them.

The AMAs have long been a stage where genre lines blur, stars shine, and fans have the final say. As the world’s largest fan-voted awards show, it’s a powerful reminder that fans run the show—and this year, they made it clear who’s running the stage. This year’s show promises more of that energy—and our partners are right at the heart of it.

From pop to regional Mexican, R&B to country, our artist community reflects the beautifully diverse soundscape of modern music—proof that great music knows no boundaries.

The show airs live coast to coast on Memorial Day—Monday, May 26 at 8:00 p.m. EDT / 5:00 p.m. PDT on CBS and Paramount+, with none other than Jennifer Lopez hosting the night. Whether we’re watching from the front row or the couch (no judgment either way), we’ll be tuning in as our artist partners take the spotlight. Expect big performances, well-earned wins, and the kind of moments that remind us why music matters.

Curious about our nominated artists—or how MAX can help your brand break through the noise with the right artist partner? Let’s talk. Because the only thing better than celebrating this year’s wins...is building next year’s with you. 💥

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Feid

MAX Partnership Details:
Lexus campaign (sample content)

2025 Nominations:

• Favorite Male Latin Artist

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Jelly Roll

MAX Partnership Details:
SET® Tools user since 2023 (case study)

2025 Nominations:

• Favorite Male Country Artist
• Favorite Country Album - Beautifully Broken
• Favorite Country Song - “I Am Not Okay”

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Jessie Murph

MAX Partnership Details:
Citizens Bank campaign (case study)

2025 Nominations:

• Favorite Country Song - “High Road” (Koe Wetzel & Jessie Murph)

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Kane Brown

MAX Partnership Details:
Dr Pepper campaign (case study)

2025 Nominations:

• Collaboration of the Year - Marshmello & Kane Brown, “Miles on It”

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Lainey Wilson

MAX Partnership Details:
Ford Truck Month campaign (read more)

2025 Nominations:

• Favorite Female Country Artist

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Latto

MAX Partnership Details:
Valentino x SET.Live (sample content)

2025 Nominations:

• Favorite Female Hip-Hop Artist

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Luke Combs

MAX Partnership Details:
Miller Lite campaign (case study)

2025 Nominations:

• Favorite Touring Artist
• Favorite Male Country Artist
• Favorite Country Song - “Ain’t No Love in Oklahoma”

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Megan Moroney

MAX Partnership Details:
SET® Tools user since 2025

2025 Nominations:

• Favorite Female Country Artist
• Favorite Country Album - Am I Okay?

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Megan Thee Stallion

MAX Partnership Details:
SET® Tools user since 2024

2025 Nominations:

• Favorite Female Hip-Hop Artist (WINNER)

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Muni Long

MAX Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Favorite Female R&B Artist
• Favorite R&B Song - “Made for Me”

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Zac Brown Band

MAX Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Favorite Country Duo or Group

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About MAX

MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.