Big news from the big stage—11 MAX artist partners have scored a total of 17 nominations at the 2025 American Music Awards! 🏆🍾 From chart-toppers to fan favorites, these artists are turning up the volume on what it means to make an impact—on the charts, in the culture, and with the fans who voted for them.
The AMAs have long been a stage where genre lines blur, stars shine, and fans have the final say. As the world’s largest fan-voted awards show, it’s a powerful reminder that fans run the show—and this year, they made it clear who’s running the stage. This year’s show promises more of that energy—and our partners are right at the heart of it.
From pop to regional Mexican, R&B to country, our artist community reflects the beautifully diverse soundscape of modern music—proof that great music knows no boundaries.
The show airs live coast to coast on Memorial Day—Monday, May 26 at 8:00 p.m. EDT / 5:00 p.m. PDT on CBS and Paramount+, with none other than Jennifer Lopez hosting the night. Whether we’re watching from the front row or the couch (no judgment either way), we’ll be tuning in as our artist partners take the spotlight. Expect big performances, well-earned wins, and the kind of moments that remind us why music matters.
Curious about our nominated artists—or how MAX can help your brand break through the noise with the right artist partner? Let’s talk. Because the only thing better than celebrating this year’s wins...is building next year’s with you. 💥
MAX Partnership Details:
Lexus campaign (sample content)
MAX Partnership Details:
SET® Tools user since 2023 (case study)
MAX Partnership Details:
Citizens Bank campaign (case study)
MAX Partnership Details:
Dr Pepper campaign (case study)
MAX Partnership Details:
Ford Truck Month campaign (read more)
MAX Partnership Details:
Valentino x SET.Live (sample content)
MAX Partnership Details:
Miller Lite campaign (case study)
MAX Partnership Details:
SET® Tools user since 2025
MAX Partnership Details:
SET® Tools user since 2024
MAX Partnership Details:
SET® Tools user since 2023
MAX Partnership Details:
SET® Tools user since 2023
MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
Craig Rector: May 23, 2025
Big news from the big stage—11 MAX artist partners have scored a total of 17 nominations at the 2025 American Music Awards! 🏆🍾 From chart-toppers...
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Craig Rector : February 26, 2025
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Craig Rector : April 04, 2025
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Craig Rector