2026 Premio Lo Nuestro

Just when I think our artist partners can't get any more awesome...

They go and get EIGHTY FOUR FRIGGIN' NOMINATIONS for Premio Lo Nuestro 2026! That's 84 nominations between 33 artists! I mean, WHAT??!!

These absolute icons will be honored on Thursday, February 19, at 7pm ET /6 pm CT, broadcast live on Univision, UNIMÁS, and Galavisión, and streamed on ViX (in the US and across most Latin American countries).

Alsoooooooo, did you know you can vote for your favorites? Show these artists some love and get in on the excitement here!

Updated 2/20/26 with winners highlighted.

---

Ángela Aguilar

MAX/SET Partnership Details:
SET user since 2023

2026 Nominations:

• Best Female Combination – “Maldita Primavera” – Yuri & Ángela Aguilar
• Pop – Collaboration of the Year – “Abrázame” – Ángela Aguilar & Felipe Botello Y El Sonoro Rugir
• Mexican Music – Female Artist of the Year – Ángela Aguilar
• Mariachi/Ranchera Song of the Year – “Nadie Se Va Como Llegó” – Ángela Aguilar

---

ASTROPICAL

MAX/SET Partnership Details:
SET user since 2025

2026 Nominations:

• AfroBeats of the Year – “Me Pasa (Piscis)” – Bomba Estéreo, Rawayana & Astropical

---

Camila Fernández

MAX/SET Partnership Details:
Ford

2026 Nominations:

• Female New Artist of the Year – Camila Fernández (WINNER!)
• Mexican Music – Female Artist of the Year – Camila Fernández

---

Chiquis

MAX/SET Partnership Details:
Ford

2026 Nominations:

• Mexican Music – Female Artist of the Year – Chiquis

---

Christian Nodal

MAX/SET Partnership Details:
SET user since 2024

2026 Nominations:

• Mexican Music – Male Artist of the Year – Christian Nodal
• Mexican Music – Song of the Year – “El Amigo” – Christian Nodal
• Mariachi/Ranchera Song of the Year – “Amé” – Christian Nodal
• Mexican Music – Album of the Year – ¿Quién + Como Yo? – Christian Nodal

---

Eden Muñoz

MAX/SET Partnership Details:
SET user since 2025

2026 Nominations:

• Mexican Music – Male Artist of the Year – Eden Muñoz
• Mexican Music – Song of the Year – “Traigo Saldo Y Ganas De Rogar” – Eden Muñoz
• Norteño Song of the Year – “Mi Lugar Favorito” – Eden Muñoz
• Mexican Music – Album of the Year – Eden – Eden Muñoz

---

Ela Taubert

MAX/SET Partnership Details:
SET user since 2023

2026 Nominations:

• Pop/Rock – Song of the Year – “¿Es En Serio?” – Ela Taubert
• Pop – Album of the Year – Preguntas A Las 11:11 – Ela Taubert

---

Emilia

MAX/SET Partnership Details:
SET user since 2025

2026 Nominations:

• Best Female Combination – “Blackout” – Emilia, Tini & Nicki Nicole
• Pop – Female Artist of the Year – Emilia
• Pop – Song of the Year – “Noviogangsta <3” – Emilia
• Pop – Collaboration of the Year – “Bunda” – Emilia & Luísa Sonza
• Tropical – Collaboration of the Year – “Vestido Rojo” – Silvestre Dangond & Emilia

---

Estevie

MAX/SET Partnership Details:
McDonald's

2026 Nominations:

• Female New Artist of the Year – Estevie

---

Feid

MAX/SET Partnership Details:
Lexus

2026 Nominations:

• Urban – Male Artist of the Year – Feid
• Urban – Song of the Year – “Hablame Claro” – Yandel & Feid
• Urban – Collaboration of the Year – “+57” – Karol G, Feid, Dfzm, Ovy On The Drums, J Balvin, Maluma, Ryan Castro, Blessd  (WINNER!)
• Urban – Collaboration of the Year – “Doblexxó” – J Balvin & Feid
• Urban – Album of the Year – Ferxxo Vol X: Sagrado – Feid  (WINNER!)

---

Fonseca

MAX/SET Partnership Details:
SET user since 2023

2026 Nominations:

• Tropical – Song of the Year – “La Indiferencia” – Silvestre Dangond & Fonseca
• Tropical – Collaboration of the Year – “Venga Lo Que Venga” – Fonseca & Rawayana

---

Intocable

MAX/SET Partnership Details:
Ford
SET user since 2022

2026 Nominations:

• Mexican Music – Group or Duo of the Year – Intocable
• Norteño Song of the Year – “Me Gusta Mi Vida” – Intocable

---

Joaquin Medina

MAX/SET Partnership Details:
SET user since 2025

2026 Nominations:

• Mexican Music – Best Electro Corrido – “Tierno” – Joaquin Medina & Codiciado

---

Justin Quiles

MAX/SET Partnership Details:
Coors Light

2026 Nominations:

• AfroBeats of the Year – “Cosita Linda” – Elena Rose & Justin Quiles

---

Kany García

MAX/SET Partnership Details:
Rocket Mortgage

2026 Nominations:

• Pop – Female Artist of the Year – Kany García
• Pop – Collaboration of the Year – “Huir” – Kany García & Lia Kali
• Pop/Ballad – Song of the Year – “Tierra Mía” – Kany García

---

La Arrolladora Banda El Limón De René Camacho 

MAX/SET Partnership Details:
Ford

2026 Nominations:

• Mexican Music – Group or Duo of the Year – La Arrolladora Banda El Limón De René Camacho
• Banda Song of the Year – “Una Historia Mal Contada”  – La Arrolladora Banda El Limón De René Camacho

---

La Fiera de Ojinaga

MAX/SET Partnership Details:
Ford
Coors Light

2026 Nominations:

• Norteño Song of the Year – “Chelas Y Besos” – La Fiera De Ojinaga

---

Luis Figueroa

MAX/SET Partnership Details:
Lexus

2026 Nominations:

• Tropical – Artist of the Year – Luis Figueroa
• Tropical – Song of the Year – “Más Que Un Beso” – Luis Figueroa
• Tropical – Album of the Year – Gris – Luis Figueroa

---

Lupita Infante

MAX/SET Partnership Details:
McDonald's
SET user since 2023

2026 Nominations:

• Mexican Music – Female Artist of the Year – Lupita Infante
• Mariachi/Ranchera Song of the Year – “Amémonos De Nuevo” – Lupita Infante & Leonardo Aguilar

---

Majo Aguilar

MAX/SET Partnership Details:
Ford

2026 Nominations:

• Mexican Music – Female Artist of the Year – Majo Aguilar (WINNER!)
• Best Female Combination – “Brujería” – Yuridia & Majo Aguilar (WINNER!)

---

Manuel Turizo

MAX/SET Partnership Details:
SET user since 2025

2026 Nominations:

• Pop – Male Artist of the Year – Manuel Turizo
• Pop/Urban – Collaboration of the Year – “Que Haces” – Becky G & Manuel Turizo (WINNER!)
• Tropical – Collaboration of the Year – “En Privado” – Xavi & Manuel Turizo

---

Mariah Angeliq

MAX/SET Partnership Details:
Ford
SET user since 2022

2026 Nominations:

• Best Female Combination – “FKN Movie” – Karol G & Mariah Angeliq

---

Matisse

MAX/SET Partnership Details:
Ford

2026 Nominations:

• Pop/Rock – Group or Duo of the Year – Matisse
• Pop – Collaboration of the Year – “Conmigo Sin Ti” – Matisse & Cristian Castro

---

Mau y Ricky

MAX/SET Partnership Details:
Cricket Wireless

2026 Nominations:

• Pop/Rock – Group or Duo of the Year – Mau y Ricky
• Pop/Urban – Collaboration of the Year – “Samaná” – Mau y Ricky, Danny Ocean & Yorghaki

---

Morat

MAX/SET Partnership Details:
SET user since 2023

2026 Nominations:

• The Perfect Mix of the Year – “Sin Ti” – Morat & Jay Wheeler
• Pop/Rock – Group or Duo of the Year – Morat
• Pop – Song of the Year – “Un Beso Menos” – Elena Rose & Morat
• Pop – Collaboration of the Year – “Sin Ti” – Morat & Jay Wheeler
• Pop – Album of the Year – Ya Es Mañana – Morat (WINNER!)
• Pop/Rock – Song of the Year – “Me Toca A Mí” – Morat & Camilo

---

Pedro Capó

MAX/SET Partnership Details:
Opendoor
Ford
SET user since 2025

2026 Nominations:

• Pop – Song of the Year – “La Carretera” – Pedro Capó
• Pop – Album of the Year – La Carretera – Pedro Capó
• Pop/Rock – Song of the Year – “Sabe Bien” – Pedro Capó

---

Pepe Aguilar

MAX/SET Partnership Details:
SET user since 2023

2026 Nominations:

• Mexican Music – Male Artist of the Year – Pepe Aguilar
• Mariachi/Ranchera Song of the Year – “Cuídamela Bien”– Pepe Aguilar

---

Piso 21

MAX/SET Partnership Details:
Ford

2026 Nominations:

• Pop/Urban – Collaboration of the Year – “Volver” – Piso 21, Marc Anthony & Beéle
• Tropical – Collaboration of the Year – “Volver (La Salsa)” – Piso 21, Beéle & Marc Anthony

---

Rawayana

MAX/SET Partnership Details:
Motel 6

2026 Nominations:

• AfroBeats of the Year – “Me Pasa (Piscis)” – Bomba Estéreo, Rawayana & Astropical
• Pop/Rock – Group or Duo of the Year – Rawayana
• Tropical – Song of the Year – “Malportada” – Nathy Peluso & Rawayana
• Tropical – Collaboration of the Year – “Venga Lo Que Venga” – Fonseca & Rawayana

---

Reik

MAX/SET Partnership Details:
SET user since 2025

2026 Nominations:

• Pop/Rock – Group or Duo of the Year – Reik
• Pop – Song of the Year – “Mientes” – Reik
• Pop – Collaboration of the Year – “La Del Primer Puesto” – Reik & Xavi

---

Shakira

MAX/SET Partnership Details:
SET user since 2025

2026 Nominations:

• Premio Lo Nuestro Artist of the Year – Shakira
• Song of the Year – “Soltera” – Shakira
• Tour of the Year – Las Mujeres Ya No Lloran World Tour – Shakira (WINNER!)
• Pop – Female Artist of the Year – Shakira
• Pop – Song of the Year – “Soltera” – Shakira
• Pop – Collaboration of the Year – “Bésame” – Alejandro Sanz & Shakira (WINNER!)

---

Steve Aoki

MAX/SET Partnership Details:
SET user since 2025

2026 Nominations:

• Mexican Music – Best Electro Corrido – “Corridos Y Alcohol” – Steve Aoki & Oscar Maydon

---

TINI

MAX/SET Partnership Details:
SET user since 2025

2026 Nominations:

• Best Female Combination – “Blackout” – Emilia, Tini & Nicki Nicole

---

About MAX

MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way.

If you’d like to talk about what a music promotion program would look like for your brand, send us a note.