Lexus Presenta a Luis Figueroa
Lexus partnered with Puerto Rican singer-songwriter Luis Figueroa to highlight the features of the Lexus IS luxury sport sedan.
This partnership was a national social/digital campaign with the goal of reaching bilingual Hispanic Americans.
Watch the video below to see how Luis Figueroa disconnects from the world by driving his 2021 Lexus IS 350. After a long day playing and working in the recording studio, Luis loves to escape to his Lexus and drive around Miami. He talks about the features of the IS, including the IS 350’s touchscreen that lets him play his latest single.
Luis Figueroa’s love of music started at an early age, when he first learned to play the guitar, drums, and piano. When word of his stunning voice got around his tight-knit community in Philadelphia, Luis was invited to sing on stage with artists such as Johnny Rivera, La India, and Domingo Quiñones. After attending Berklee College of Music, Luis began to upload videos on YouTube, where he caught the attention of singer Marc Anthony who signed him to his record label Magnus Media.
Follow Luis Figueroa on Social / Streaming:
Mindy Noël Nash: February 4, 2026
It might seem a little weird to hear about financial responsibility from a musician... until you realize that it's a lot easier to follow your dreams...
Mindy Noël Nash: January 28, 2026
Just when I think our artist partners can't get any more awesome...
Mindy Noël Nash: January 14, 2026
These artists can't stop, won't stop (getting nominated for giant piles of awards)!
Lexus Presenta a Pitizion Lexus partnered with singer/songwriter Pitizion to show how she relaxes by driving her 2021 Lexus IS 350.
The United States Marine Corps is partnering with Futuristic to invite people to learn which leadership traits they share with the USMC. This...
GRAMMY-nominated Regional Mexican artist Lupita Infante is partnering with McDonald’s to engage Hispanic Gen Z audiences through music.
MAX
