Lexus partnered with Puerto Rican singer-songwriter Luis Figueroa to highlight the features of the Lexus IS luxury sport sedan.
This partnership was a national social/digital campaign with the goal of reaching bilingual Hispanic Americans.
Watch the video below to see how Luis Figueroa disconnects from the world by driving his 2021 Lexus IS 350. After a long day playing and working in the recording studio, Luis loves to escape to his Lexus and drive around Miami. He talks about the features of the IS, including the IS 350’s touchscreen that lets him play his latest single.
Get to Know Luis Figueroa
Luis Figueroa’s love of music started at an early age, when he first learned to play the guitar, drums, and piano. When word of his stunning voice got around his tight-knit community in Philadelphia, Luis was invited to sing on stage with artists such as Johnny Rivera, La India, and Domingo Quiñones. After attending Berklee College of Music, Luis began to upload videos on YouTube, where he caught the attention of singer Marc Anthony who signed him to his record label Magnus Media.