2 min read
2026 CMA Awards
It's that time of year again! The 2026 Country Music Association Awards nominations are out and, per usual, MAX artist partners are all over the list.
Music
3 min read
New MAX Report Separates True Gen Z Behaviors From Life-Stage Trends
MAX:
Study of more than 14,000 U.S. consumers challenges common assumptions about Gen Z, from beauty spending and online shopping to crypto adoption and...
1 min read
2026 Americana Honors & Awards
Just announced: the 2026 Americana Honors & Awards nominees - and we've got six MAX artist partners up for honors this year!
2 min read
2026 BET Awards
The 2026 BET Awards nominations are out, and twelve MAX artist partners are represented across hip-hop, R&B, gospel, and film categories.
2 min read
2026 American Music Awards
The AMAs remain one of the few stages where a breakout artist's first big moment can share a night with pop's biggest icons - and we'll be...
5 min read
2026 Academy of Country Music Awards
21 artists. 56 nominations. Our artist partners are cleaning UP at the ACM Awards!
3 min read
SXSW 2026 Recap: Fan Data and Brand Partnerships
The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
3 min read
35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
2 min read
Wavelength by MAX Maps Consumer Trends to Music Fandom
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...