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Coachella’s Not Dead: But Its Cultural Impact Is On Life Support

4 min read

Coachella’s Not Dead: But Its Cultural Impact Is On Life Support

Let me give it to you straight. Is Coachella dead? Nah. But for a lot of fans, it’s definitely not alive in the way it used to be. What once felt...

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2025 ACM Awards

4 min read

2025 ACM Awards

We’re beyond thrilled to celebrate our incredible MAX artist partners who’ve secured nominations for the 2025 Academy of Country Music Awards—our...

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2025 Blues Music Awards | Music Partnerships meet Marketing Performance

1 min read

2025 Blues Music Awards

We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆 Blues music may be timeless, but...

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The Right Time to Partner with an Artist: A Strategic Brand Guide

9 min read

The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)

It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...

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Why Music & Cultural Diversity Matter in Marketing

4 min read

Why Music & Cultural Diversity Matter in Marketing

Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...

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2025 Juno Awards | Music Partnerships meet Marketing Performance

2 min read

2025 Juno Awards

We’re thrilled to celebrate our incredible artist partners who have been nominated this year for the 2025 Juno Awards! 🎶🏆

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2025 iHeartRadio Music Awards | Music Partnerships meet Marketing Performance

3 min read

2025 iHeartRadio Music Awards

We’re pumped to celebrate our incredible artist partners who are nominated for the 2025 iHeartRadio Music Awards! 🎶🏆

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3 min read

2025 Premio Lo Nuestro

We’re thrilled to celebrate our incredible artist partners who are nominated for the 2025 Premio Lo Nuestro Awards!

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The Best and Worst Super Bowls Ads: Music Edition

6 min read

The Best and Worst Super Bowl Ads: Music Edition

Best to Worst Ranked Super Bowl Ads: Music Themed Take Me Home: Rocket 🙌🏆 Knock Out: Pfizer 👍😢 The Fans: Taco Bell 👍🔥 Turn Back Time: Uber Eats...

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