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SXSW 2026 Recap: Fan Data and Brand Partnerships
The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
Music
3 min read
35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
2 min read
Wavelength by MAX Maps Consumer Trends to Music Fandom
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
5 min read
2026 Premio Lo Nuestro
Just when I think our artist partners can't get any more awesome...
3 min read
2026 iHeartRadio Music Awards
These artists can't stop, won't stop (getting nominated for giant piles of awards)!
2 min read
57th NAACP Image Awards
The 57th NAACP Image Awards recognizes artists making an impact across music, film, and television. This year’s nominations include 12 MAX/SET artist...
6 min read
2026 GRAMMY Awards
Y'all, 38 artists and 70 GRAMMY nominations is BONKERS!! Our MAX/SET artist partners absolutely crushed it this year.
2 min read
2025 Latin GRAMMY Awards
11.17.2025 UPDATE: 4 artist partners took home Latin GRAMMY Awards! 🏆🍾 The countdown has begun for the 2025 Latin GRAMMYs! On November 13, 2025,...
3 min read
2025 CMA Awards
The 2025 CMA Awards, airing on November 19, 2025, will celebrate the best in country music, and we're thrilled to announce that 14 of our incredible...