3 min read
MAX:
Study of more than 14,000 U.S. consumers challenges common assumptions about Gen Z, from beauty spending and online shopping to crypto adoption and...
1 min read
Just announced: the 2026 Americana Honors & Awards nominees - and we've got six MAX artist partners up for honors this year!
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The 2026 BET Awards nominations are out, and twelve MAX artist partners are represented across hip-hop, R&B, gospel, and film categories.
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The AMAs remain one of the few stages where a breakout artist's first big moment can share a night with pop's biggest icons - and we'll be...
5 min read
21 artists. 56 nominations. Our artist partners are cleaning UP at the ACM Awards!
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The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
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A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
2 min read
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
5 min read
Just when I think our artist partners can't get any more awesome...
