Press Room
Water & Music | Starter Packs: Music and brand partnerships
Music is an evergreen, universal cultural currency — and brands are among its most powerful traders. Today, music brand partnerships comprise a multibillion-dollar industry, and play a more important role than ever in the complex equation of artist sustainability...
Music Row | Scotty McCreery Teams Up With UScellular To Celebrate Hometown Connections
Scotty McCreery is teaming up with UScellular for its “Locally Grown, Locally Live” music campaign to showcase artists and the people and places that have shaped who they are today...
Dallas Innovates | MAX (Music Audience Exchange) Acquires "Link In Bio" Builder for Creators
The platform currently has more than 6,000 sites/users, including Alicia Keys, Futuristic, Fat Joe, Our Last Night, and several Roc Nation artists...
Yahoo! Finance | MAX (Music Audience Exchange) Announces Series B Funding with Interlock Partners
MAX, the music tech company powering artist x brand sponsorships, announced a new Series B funding round led by Interlock Partners...
Billboard | Rihanna’s Not Just a Singer, She’s a Brand: Expect Her Super Bowl Halftime Show to Reflect That
“I’d be stunned if she doesn’t wear her own brand during the performance,” says Nathan Hanks, founder and CEO of Music Audience Exchange, or MAX, which links artists with brands...
VIBE | Gallant Discusses His ‘Neptune’ EP And Working With Brandy
The R&B singer talks about his latest project and more ahead of his first performance since the pandemic began (Michelob ULTRA’s Pure Golden Hour Sessions), a hybrid concert series inspired by nature...
MAX Campaign is Finalist in MediaPost Creative Media Awards
Our recent campaign for California Tobacco Control Program — "We Are Not Profit" — featuring R&B artist and social activist, Goapele, was recognized by MediaPost's Creative Media Awards as one of the top 3 finalists in the Native Marketing category...
Variety | Songs for Screens: Kane Brown Talks Returning to Nashville’s Ryman Auditorium, ‘Dueting’ With Dr Pepper
For his latest collab with the brand, Brown will play his first concert at Nashville’s Ryman Auditorium in an exclusive live-streamed performance sponsored by Dr Pepper & Cream Soda on October 8 at 7:30 p.m. CT...
Memphis Grizzlies to honor Sheryl Swoopes, Doug Williams, Robert Parish, Caron Butler as part of 18th Annual MLK Jr. Celebration Game on January 20 vs. Pelicans
Southern Avenue is the latest act to become part of the Ford Music program (powered by Music Audience Exchange – MAX), a program that features music from some of the biggest breakthrough artists and mainstream stars in the country...
Emerging Artists Are Key For Building Authentic Connections Between Brand And Consumer
By becoming part of an emerging artist’s story, brands can build authentic connections with consumers at the same time that artists…
UScellular’s Summer Presence Boosted With Country Star
This year, the wireless carrier is teaming with Dustin Lynch, showing up at festivals in support of his new single, “Ridin’ Roads”…
Dustin Lynch Sweepstakes
Broken Bow Records’ Dustin Lynch and Music Audience Exchange (MAX) have joined forces for a campaign with UScellular…
UScellular and Dustin Lynch Team Up For The Summer
Music Audience Exchange Powers New Music Campaign with Chart-topping Hitmaker…
Intent Marketing Done Differently
By contrast, Music Audience Exchange opts for the slow nurture approach. The featured artist introduces themselves, talks about their partnership with the brand, and provides samples of their new music. The audience can hear more by visiting a branded landing page…
Why Marketers Need to Push for Inclusivity in Music
Women are increasingly demanding a seat at the table. This cultural shift means marketers need to rethink female representation in their marketing to general audiences, particularly as they use music to engage consumers…
Revealed: Billboard’s Branding Power Players
Our Branding Power Players report describes the achievements of 83 executives from the live sector, consumer companies, branding agencies, talent agencies, management companies, the media, digital firms, publishers and record labels…
How Artists Can Drive Brand Partnerships
With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners…
What Brands Can Do to Maintain Culture While Reaching Their Diverse Audiences
Ambicultural Americans struggle to maintain ties to our roots with nearly every consumer choice we make. Marketers can leverage this opportunity if they make their brands relevant to ambicultural audiences by understanding the consumer and evaluating data…
3 Ways Marketers Can Connect on a Deeper Level With Their Hispanic Consumers
Last year, Hispanic purchasing power reached $1.6 trillion. By 2060, Hispanics are projected to make up 27 percent of the U.S. population…
The MoEngage Book of Marketing Trends
With brands directing their efforts to highly targeted regional initiatives, the shift to local influencers is growing and will become increasingly become the focus…