3 min read
The ACMs Remind Us the Role Music Plays in Our Lives
There’s nothing in this world that compares to the magic of music. And last night’s ACM Awards were the perfect reminder of that. For me, the...
Music (3)
5 min read
The Right Time to Partner with an Artist: A Strategic Guide for Brands (Part 2)
In Part 1, we discussed how timing can turn a five-figure partnership into a seven-figure headache almost overnight. But timing is more than just a...
4 min read
Coachella’s Not Dead: But Its Cultural Impact Is On Life Support
Let me give it to you straight. Is Coachella dead? Nah. But for a lot of fans, it’s definitely not alive in the way it used to be. What once felt...
4 min read
2025 ACM Awards
We’re beyond thrilled to celebrate our incredible MAX artist partners who’ve secured nominations for the 2025 Academy of Country Music Awards—our...
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1 min read
2025 Blues Music Awards
We’re fired up to celebrate our incredible artist partners who are nominated for the 2025 Blues Music Awards! 🎶🏆 Blues music may be timeless, but...
9 min read
The Right Time to Partner with an Artist: A Strategic Guide for Brands (Pt 1)
It’s a common question: what drives the cost of an artist partnership up (or down)? I mean, an artist’s fee can range from four to seven figures…and...
4 min read
Why Music & Cultural Diversity Matter in Marketing
Let’s talk about something every brand needs to prioritize in 2025—relevance. You can have the best product, the most brilliant creative, or even a...
2 min read
2025 Juno Awards
We’re thrilled to celebrate our incredible artist partners who have been nominated this year for the 2025 Juno Awards! 🎶🏆
3 min read
2025 iHeartRadio Music Awards
We’re pumped to celebrate our incredible artist partners who are nominated for the 2025 iHeartRadio Music Awards! 🎶🏆