2025 BET Awards

The 2025 BET Awards are turning 25—and this year’s nominees prove the celebration is just getting started. 10 MAX and SET artist partners are up for a total of 16 nominations, spanning R&B, hip-hop, gospel, and beyond. From genre trailblazers to the next generation of icons, these artists are showing up and showing out.

Coco Jones, Leon Thomas, Latto, Megan Thee Stallion, Muni Long, and October London are representing for R&B and hip-hop across major categories like Best New Artist, Best Female R&B/Pop Artist, and Viewer’s Choice. Gospel powerhouses Kirk Franklin and Maverick City Music are nominated for multiple inspirational awards, while Common brings lyrical depth to the Best Group and Gospel/Inspirational categories. And rising country star Tiera Kennedy joins Beyoncé and others with a nod for BET Her—proof that our partners are pushing culture forward across every corner of the industry.

Broadcasting live on Monday, June 9, this year’s BET Awards will celebrate 25 years of unforgettable performances, game-changing wins, and fan-powered energy. The legacy is real and our partners are adding to it in a major way.

At MAX, we’re proud to work with artists who light up the stage and shape the future. Want to tap into that kind of cultural firepower? Let’s talk.

Here’s to the nominees. Here’s to 25 years. And here’s to everything coming next. 🖤

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Coco Jones

MAX Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Best Female R&B/Pop Artist
• Best Actress
  
  

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Common

MAX Partnership Details:
SET® Tools user since 2024

2025 Nominations:

• Best Group - Common & Pete Rock
• Dr. Bobby Jones Best Gospel/Inspirational Award - “A God (There Is)” — Common & Pete Rock feat. Jennifer Hudson
  
  

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Kirk Franklin

MAX Partnership Details:
AARP campaign (read more)

2025 Nominations:

• Dr. Bobby Jones Best Gospel/Inspirational Award - “Rain Down on Me” — GloRilla feat. Kirk Franklin, Maverick City Music (WINNER!)

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Latto

MAX Partnership Details:
Valentino Beauty campaign (request details)

2025 Nominations:

• Best Female Hip Hop Artist
• Viewer’s Choice Award - “Brokey” — Latto

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Leon Thomas

MAX Partnership Details:
SET® Tools user since 2024

2025 Nominations:

• Best Male R&B/Pop Artist
• Best New Artist (WINNER!)

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Maverick City Music

MAX Partnership Details:
SET® Tools user since 2022 (case study)

2025 Nominations:

• Best Group
• Dr. Bobby Jones Best Gospel/Inspirational Award - “Constant” — Maverick City Music, Jordin Sparks, Chandler Moore & Anthony Gargiula
• Dr. Bobby Jones Best Gospel/Inspirational Award - “Rain Down on Me” — GloRilla feat. Kirk Franklin, Maverick City Music (WINNER!)

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Megan Thee Stallion

MAX Partnership Details:
SET® Tools user since 2024

2025 Nominations:

• Best Female Hip Hop Artist

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Muni Long

MAX Partnership Details:
SET® Tools user since 2024

2025 Nominations:

• Best Female R&B/Pop Artist

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October London

MAX Partnership Details:
SET® Tools user since 2024

2025 Nominations:

• Best New Artist

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October London

MAX Partnership Details:
McDonald's campaign (read more)

2025 Nominations:

• BET Her - “Blackbird” — Beyonce feat. Tanner Adell, Brittney Spencer, Tiera Kennedy & Reyna Roberts

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About MAX

MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.