New MAX Report Separates True Gen Z Behaviors From Life-Stage Trends
Study of more than 14,000 U.S. consumers challenges common assumptions about Gen Z, from beauty spending and online shopping to crypto adoption and...
The BET Awards are around the corner, and we're proud to share our incredibly talented artist partners that made this year's list of nominees!
Scroll down to learn more about our artist partners or see the full list of nominations here.
The BET Awards will air on Sunday, June 30, at 8/7c on BET.
2024 Nominations:
2024 Nominations:
2024 Nominations:
2024 Nominations:
2024 Nominations:
2024 Nominations:
MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
Study of more than 14,000 U.S. consumers challenges common assumptions about Gen Z, from beauty spending and online shopping to crypto adoption and...
If anyone deserves an ice-cold McDonald's Refresher, it's Chase Alexander: rising R&B artist and registered nurse.
LATENIGHTJIGGY knows that McDonald's Refreshers pair perfectly with late night music.
The 2026 BET Awards nominations are out, and twelve MAX artist partners are represented across hip-hop, R&B, gospel, and film categories.
The 2025 BET Awards are turning 25—and this year’s nominees prove the celebration is just getting started. 10 MAX and SET artist partners are up for...
Get ready to pop the champagne and break out the dance moves - it's almost time for the 2023 BET Soul Train Awards!