2025 Heat Latin Music Awards

Big energy, big talent, big heat—9 MAX artist partners just racked up a total of 21 nominations at the 2025 Heat Latin Music Awards! From reggaeton royalty to breakout innovators, these artists are setting the tempo for Latin music’s next wave—and fans are making their voices heard.

This year’s ceremony marks a milestone: the 10th anniversary of Premios Heat and its first time live from Medellín, Colombia—a city that lives and breathes music. Hosted on Thursday, May 29, the show will stream live on LosHeat.tv and promises a night of bold performances, fan-powered wins, and serious cultural heat.

The Heat Awards celebrate the full spectrum of Latin sound, honoring artists across genres like urbano, pop, tropical, and regional. And with nominations spanning Best Male Artist, Best Urban Artist, Song of the Year, and more—our partners are making waves in every corner of the culture.

We’re proud to work with artists who don’t just move the crowd—they move the conversation. And when it comes to fan-powered recognition, voting is open now through the LosHeat.tv app (once every 24 hours!).

Whether you’re watching for the music, the magic, or the moment, this year’s Heat Awards are one to turn up for. And if you’re curious how MAX helps brands tap into this kind of cultural firepower—we’re ready when you are.

Celebrating this year’s nominees is great, but building next year’s wins? Even better. 🔥

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Alex Fernández

MAX Partnership Details:
Ford Truck Month campaign (details)

2025 Nominations:

• Best Song for Videogames, Series or Movies - “Cuéntame” from Me Atrevo a Amarte (Majo Aguilar, Alex Fernández) (WINNER)

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Ángela Aguilar

MAX Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Best Collaboration - “Bala Perdida” (Arthur Hanlon, Ángela Aguilar)

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Feid

MAX Partnership Details:
Lexus campaign (sample content)

2025 Nominations:

• Best Male Artist (WINNER)
• Best Urban Artist
• Best Collaboration - “Se Me Olvida” (Maisak, Feid)
• Best Collaboration - “Háblame Claro” (Yandel, Feid)
• Song of the Year - “Se Me Olvida” (Maisak, Feid)
• Fan Club of the Year - Fandom Feid

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Fonseca

MAX Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Best Pop Artist
• Best Tropical Artist
• Album of the Year - Tropicalia

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Kany Garía

MAX Partnership Details:
Rocket Mortgage Campaign (case study)

2025 Nominations:

• Best Female Artist
• Album of the Year - García

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Majo Aguilar

MAX Partnership Details:
Ford Campaign (details)

2025 Nominations:

• Best New Artist
• Best Music Video - “Bailar Contigo” (Pipe Bueno, Majo Aguilar)
• Best Song for Videogames, Series or Movies - “Cuéntame” from Me Atrevo a Amarte (Majo Aguilar, Alex Fernández) (WINNER)

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Morat

MAX Partnership Details:
SET® Tools user since 2023

2025 Nominations:

• Best Duo or Group
• Best Pop Artist

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Piso 21

MAX Partnership Details:
Ford Truck Month campaign (details)

2025 Nominations:

• Best Duo or Group
• Best Collaboration - “Volver” (Piso 21, Marc Anthony, Beéle)

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Rawayana

MAX Partnership Details:
Motel 6 campaign (details)

2025 Nominations:

• Best Duo or Group

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About MAX

MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.