Alex Fernández x Ford

Isn't Ford Truck Month just the best thing ever! So many different artists that have their own special connection to Ford. It makes it that much more exciting to announce this collaboration between Alex Fernández and Ford.

Heritage, and It's Legacy

It is always so cool to see generations of different people celebrate a family that has passed down their musical talent. Alex Fernández and his family have built their legacy on the music they create, and have enthralled fans spanning decades. Alex knows that the music his father and grandfather made heavily influenced the music that he continues to make today. Alex wants to continue his family tradition, but with a newness that he knows he can bring.

Alex and Ford both have a long-lasting legacy, one that all ages know and love. While they have this great history to build on, they both have found ways to create a space for themselves to do it in a new way, a way that speaks to even more people. They have the ability to reach newer audiences, with a newness that only they have the knowledge to tap into.

Ford = Fresh

For Alex, Ford is a brand of convenience and beauty. It lets him get to the places he needs to go, all while being easy on the eyes. He especially likes the expansive interior. Ford and Alex are perfect partners because their legacy spans generations of people. They continue to get better and better with time and are always adding a new freshness to their well-crafted art. The beauty of it all? The campaign crosses cultures and generations, something that is always wonderful to see. I know I have new music to add to my playlist.

Alex and Ford are offering a VIP Experience to see him perform. What an amazing way to showcase this singers familial tradition. We can't wait to see what he does next. 

About MAX (Music Audience Exchange):

Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.