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2 min read

Piso 21 × Ford

Piso 21 × Ford

Let's get Ford Truck Month started with this Música Ford campaign featuring one of Latin music’s most iconic groups: Piso 21!

See campaign press release here

We've done A TON of campaigns with Ford to build the Música Ford (and Ford Music) programs over the years and super love that we've been involved with Ford Truck Month for 14 artist campaigns (this year's lineup will take us up to 17)!

Música Ford is a unique program that starts with an understanding about diversity within diversity. The Hispanic community is not a monolith and Música Ford features artists with diverse, culturally differentiated fan bases who reflect the cultural nuance and diversity within Hispanic audiences.

Our 🔥 Artists (and Artist Team)

When we're looking for an ideal partner for a Música Ford campaign, we use robust audience data to find great audience matches, but a lot of our success comes from curation done by our amazing artist team who have a pulse on the music industry (shout out to Angie who DOES NOT MISS 😎).

For this campaign, our team identified Piso 21 as the perfect artist partner to connect with the target audiences on both a personal & cultural level.

Piso 21 started making music together in 2007 and has grown to worldwide fame, with multiple international tours and collabs with artists like Black Eyed Peas, Maluma, Myke Towers, and Nicky Jam. 

Ford is for Family

When they aren’t traveling the world to perform for stadiums full of fans, the guys from Piso 21 love spending time with their families–and they love that the Ford F-150 fits into that lifestyle. While they were on set for the production shoot, they couldn’t stop talking about how spacious the truck is–especially the double cabin in the back that has room for the whole family.

They also love that Ford stands for good quality, innovation, and tradition, making the Ford F-150 a reliable vehicle for both work and family life.

“This isn’t just a ride. It’s a statement.”
“Esto no es solo un paseo. Es una declaración.” 

–Piso 21

Turn it up to 11

Of course, they’re still international music superstars, and they RAVED about the sound quality of the speakers (and they definitely tested those–the music was CRANKED UP during the production shoot). Full disclosure: my Spanish is not the best (still learning and doing my homework!) but I definitely got the vibes when the guys from were talking about the sound system–check out the video below and you can clock the legit excitement at about 1:10 😆.

The Pro Power Onboard outlet in the back of the Ford F-150 was also a favorite feature–and a bonus for everyone on the production crew: the guys were able to plug in amps and guitars and give a mini-concert on set!

Ford is for Fans

This Ford Truck Month campaign gives fans multiple opportunities to engage with Piso 21 and with Ford, including social posts, a dedicated campaign landing page, an artist-centered sweepstakes, and even a live activation where fans can engage and interact with Piso 21 during a live performance, sponsored by Ford, using MAX’s SET.Live fan engagement tool.

Stay tuned for more from Piso 21 and from Música Ford!

Get to Know Piso 21

Piso 21, a Colombian supergroup, has garnered global acclaim with over 12 billion streams to date. Renowned for chart-topping hits, they blend individual talents in singing, songwriting, and musicianship. Collaborating with artists like Maluma, Nicky Jam, and Black Eyed Peas, their journey includes Latin GRAMMY nominations, a successful sixth album, Los Muchachos, and extensive international tours, marking them among Latin music’s most iconic groups.

Follow Piso 21 on Social / Streaming:

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