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Lainey Wilson × Ford Truck Month 2026

Lainey Wilson × Ford Truck Month 2026
Lainey Wilson × Ford Truck Month 2026
2:54

Lainey Wilson is back for another Ford Truck Month celebration! And she's bringing a brand new song to this partnership, along with a git-up-and-go spirit.

Runnin' and Gunnin' with Lainey

Campaign Highlights

  • Industry: Auto
  • Product: Ford F-150® & F-Series Trucks
  • Geographics: Regional Markets Nationwide
  • Demographics: Pickup truck & SUV drivers aged 25-64 with an affinity for Ford & Country Music
  • Objectives: Affinity (primary), Consideration (secondary)

Country superstar Lainey Wilson is no stranger to Ford Truck month. For this year's campaign, she brought her signature ready-to-run pluckiness - and a brand new song to match.

Lainey has been busy since her Ford Truck Month campaign last year, wrangling another handful of Grammy nominations, launching her Whirlwind World Tour, and even filming a movie!

Still, she made time for Ford Truck Month and even showed up with a brand new song to feature in campaign content, giving fans a sneak peak at her next big upcoming single, which will be officially released during the run of this campaign.

Lainey keeps it moving. Ford keeps up.

Lainey Wilson isn't afraid to get a little dirt on her boots - especially if it means she gets to test out the newest Ford F-150®! Per usual, Lainey showed up on-set ready to crank up the tunes and get a little mud on the tires (and on the boots... and on the bell bottoms...).

Lainey brings the fun wherever she goes - but you can guarantee she won't stick around for long. Her brand new song "Can't Sit Still," featured in campaign content, shows exactly why Lainey Wilson needs a truck that can keep up with her. 

Social Videos

Campaign content includes social videos that highlight Lainey's on-the-go lifestyle and the features of the Ford F-150 that help her keep on truckin'.

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Community Management Social Videos

Our Community Management team represents Ford Dealer Groups at the regional level, bridging the gap between national brand identity and local community impact. We specialize in high-impact storytelling and content creation. This includes capturing live coverage of regional partnerships and sponsorships, as well as producing exclusive, behind-the-scenes footage from national Ford Music campaigns. By providing this 'boots-on-the-ground' perspective, we translate massive brand initiatives into resonant regional content that builds authentic trust and credibility with the communities our dealer groups serve.

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YouTube Video

Get to Know Lainey Wilson

Country music trailblazer Lainey Wilson continues to capture the hearts of music fans, the excitement of the industry, and the recognition of her peers, while keeping her boots firmly planted on the ground. Her monumental rise continues with major milestones, including winning four awards at the 60th Annual ACM Awards. Additionally, she was inducted into the Grand Ole Opry, co-hosted the 58th Annual CMA Awards with Luke Bryan and Peyton Manning, headlined the Dallas Cowboys’ Thanksgiving Halftime Show and recently wrapped up her sold-out Whirlwind World Tour, which spanned Europe and North America.

Follow Lainey Wilson on Social / Streaming:

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