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Lainey Wilson × Ford - Spring 2026

Lainey Wilson × Ford - Spring 2026
Lainey Wilson × Ford - Spring 2026
2:54

Lainey Wilson continues her partnership with Ford, with content focused on her personal story and shared hustle, showing why the Ford F-150® is her dependable partner for everyday life.

A Flawless Fit for Ford

Campaign Highlights

  • Industry: Auto
  • Product: Ford F-150® & F-Series Trucks
  • Geographics: Regional Markets
  • Demographics: Pickup truck & SUV drivers aged 25-64 with an affinity for Ford & Country Music
  • Objectives: Affinity (primary), Consideration (secondary)

Sometimes, an artist turns out to be such a perfect fit for a brand that a campaign turns into a long-term partnership.

This is the case with Lainey Wilson, whose down-to-earth style is a flawless fit for Ford (and especially Ford F-Series trucks).

It helps that she personally loves her Ford F-350® and has a lot to say about her favorite features on the truck!

This campaign includes social content created by our MAX Community Management team that connects the national message with local initiatives.

Social Videos

Coming off our recent Ford Truck Month campaign, campaign content shifts from a high-energy "Always Moving" theme to a raw, unfiltered, storytelling style. Content feels intimate and lighthearted, using selfie-style footage and direct-to-camera anecdotes.

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Community Management Social Videos

Our Community Management team represents Ford Dealer Groups at the regional level, connecting national brand identity with local community impact.

Our team specializes in high-impact storytelling and content creation, capturing live coverage of regional partnerships and sponsorships and producing exclusive behind-the-scenes footage from national Ford Music campaigns.

This boots-on-the-ground approach transforms large-scale brand initiatives into resonant regional content that builds authentic trust and credibility with the communities the Ford dealer groups serve.

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YouTube Video

Get to Know Lainey Wilson

Country music trailblazer Lainey Wilson continues to capture the hearts of music fans, the excitement of the industry, and the recognition of her peers, while keeping her boots firmly planted on the ground. Her monumental rise continues with major milestones, including winning four awards at the 60th Annual ACM Awards. Additionally, she was inducted into the Grand Ole Opry, co-hosted the 58th Annual CMA Awards with Luke Bryan and Peyton Manning, headlined the Dallas Cowboys’ Thanksgiving Halftime Show and recently wrapped up her sold-out Whirlwind World Tour, which spanned Europe and North America.

Follow Lainey Wilson on Social / Streaming:

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