Happy Ford Truck Month, Y’all! There is no better way to celebrate it than with a powerhouse collaboration between Ford and Lainey Wilson. Keep reading, and you might just win a trip to go see Lainey in concert!
Home is where your Ford is, and Lainey agrees. There is no memory she can think of where a Ford was depended on, whether her momma was driving her to dance class or Lainey was driving around the farm. Just like her dad said, “If it ain’t a Ford, it ain’t no good!”. Wise words, you could say this Ford Family runs deep! Lainey knows that a Ford is for hardworking people, and it is exactly why her family depended on it time and time again.
It's all about the ride, so make sure yours is as tough as you!
This pairing is perfect because you gotta be tough when there are bumps in the road. Drive a Ford, and know that you are in the hand of a dependable company that spans generations. Lainey is good friends with hard work, and knows a lot about being tough enough to build a space for herself in the music industry. Persevering through challenges, and staying motivated to make a name for herself. In 2023, she won Entertainer of the Year, the first woman to win since 2009, securing her spot in music history and in our hearts.
The best part of this campaign is that Lainey and Ford are offering a chance to win an exclusive trip to see her perform live! There is nothing better than a special concert experience seeing someone you love. Especially when it is a powerhouse performer.
Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.
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