MXKA × McDonald's

McDonald’s is partnering with bilingual artist MXKA during Hispanic Heritage Month to promote the Red Bull^® Dragonberry Energizer across various social media platforms and live events.

Authentic Brand Love

MXKA genuinely loves McDonald’s and frequently stops for Chicken McNuggets^® and fries with Sweet 'N Sour Sauce after late-night recording sessions. Her brand affinity helps product integration feel unscripted and authentic.

Social-First Video Strategy

• Q&A: documentary-style Q&A introducing the partnership and talking about the stories behind MXKA's music

• Sip Test: unscripted first-reaction video capturing MXKA trying the Red Bull^® Dragonberry Energizer

• Backstage Energizer: "Get Ready With Me" (GRWM) video showing MXKA applying makeup backstage and getting energized for her concert

• Lyric Video: studio performance video of MXKA singing "Nectarine" and dancing while organically integrating the featured beverage

• Pre-Show Rituals: backstage interview discussing her musical style and pre-show routines (vocal warm-ups, listening to motivational speeches, and drinking her Energizer)

Taking it Live!

This campaign includes a live activation with a SET.Live event check-in page where fans can register for a sweepstakes to win autographed MXKA merchandise and free McDonald's Refreshers for a year.

Physical in-venue signage features campaign branding, and a QR code directs fans to the SET.Live sweepstakes. Pre-recorded audio liners, recorded by MXKA herself, encourage the crowd to pull out their phones, visit SET.Live, sign up for a chance to win, and try the Red Bull^® Dragonberry Energizer at the McDonald's drive-thru after the show.

A follow-up confirmation email sent after form submission thanks attendees and encourages them to download the McDonald's App to order summer drinks.

Get to Know MXKA

Born and raised in the Bay Area, multifaceted singer MXKA comes from biracial parents: a mother from Mexico and a Black father from Louisiana. Her duality speaks to not only her background but also her repertoire of musical styles such as House, Rock, Afro, Latin Soul, and much more. 

As a bilingual artist, MXKA delivers harmonious vocals in both Spanish and English, creating a versatile and captivating sound. Not fully fitting into any one genre (nor wanting to), MXKA embraces her role as an artist of color who wants to pave the way for other mixed-race barrier breakers.

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