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2 min read

Monique Hasbun × McDonald's

Monique Hasbun × McDonald's
Monique Hasbun × McDonald's
2:52

Bilingual pop artist Monique Hasbun is celebrating Hispanic Heritage Month with McDonald's while promoting the Red Bull® Dragonberry Energizer.

Multi-Hyphenate, Multi-Talented

Monique Hasbun is a multi-talented, multi-lingual, multi-cultural artist who brings a super fun energy to this McDonald's campaign. She's been singing and playing guitar since she was 12 years old and incorporates her Latin and Middle Eastern cultures into her music, resulting in a truly unique sound.

Campaign Highlights

  • Industry: QSR
  • Product: Red Bull® Dragonberry Energizer
  • Geographics: Select DMAs
  • Demographics: Hispanic, ages 18-34
  • Objectives: Awareness (primary), Engagement (secondary)

Monique has a personal connection to the target DMAs for this campaign, and her local ties help drive excitement from fans who love to see their favorite local artists working with brands like McDonald's.

Her social videos reflect the way Monique naturally communicates, switching between English and Spanish, resulting in content that feels authentic to her personal brand.

We captured Monique's genuine first reaction to the Red Bull® Dragonberry Energizer, which she says looks and tastes so pretty! 😀

Social Videos

  • A quick Q&A session in a “Behind-the-Music” style. She tells the story behind writing her song, “Sin Anillo,” and shares the last thing she ordered in the McD’s app.

  • Monique tries the Red Bull® Dragonberry Energizer, and it makes her want to dance.

  • Monique performing her track, “Sin Anillo,” organically integrating the Red Bull® Dragonberry Energizer.

  • Monique backstage getting ready for a show & drinking her Red Bull® Dragonberry Energizer.

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The Live Activation

At an upcoming concert, Monique Hasbun will have a McDonald's-branded SET.Live event check-in page where fans can register for a sweepstakes to win an autographed merchandise bundle from Monique plus free McDonald's Refreshers for a year.

In-venue signage features McDonald's branding, and a QR code directs fans to the sweepstakes. Pre-recorded audio liners, recorded by Monique herself, encourage the crowd to pull out their phones, visit SET.Live, sign up for a chance to win, and try the Red Bull® Dragonberry Energizer.

A follow-up confirmation email sent after form submission thanks attendees and encourages them to download the McDonald's App to order summer drinks.

Get to Know Monique Hasbun

Raised in a Latin and Middle Eastern household, Monique Hasbun blends English and Spanish lyrics to create a sound that is uniquely her own. With a growing international audience, her music reflects a truly global perspective.

Monique has been a songwriter since picking up the guitar at age 12, and she continues to write and record original music while delivering electrifying live performances, often featuring powerful, emotional electric guitar solos.

Her unmistakable artistic identity and international momentum have established Monique Hasbun as one of the most exciting rising voices in pop and Latin music.

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