Ford Truck Month is a longstanding tradition celebrating the innovation of Ford trucks. This year, Ford is partnering with Sinaloa singer/songwriters Los 2 De La S to celebrate Ford Truck Month as an extension of their year-round Música Ford program.
Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further. This Ford Truck Month campaign is an extension of the Música Ford program and an opportunity for Ford to engage current and potential Ford truck and SUV owners through culturally relevant content.
Using our MAX Artist Matching Engine™ we identified Los De La S as the right artist partner to help celebrate Ford Truck Month with Hispanic consumers based on key demographic and psychographic audience attributes. MAX also looks for artist partners who are a good fit with Ford’s brand personality, and Johnny Zazueta and Omar Tarazón of Los 2 De La S are a great addition to the Música Ford family. The duo started making music together four years ago in Sinaloa, Mexico. Driven by a shared dream, they left Sinaloa and drove to the United States to pursue a career in music, writing songs inspired by the landscape on their way.
Los 2 De La S are passionate about pursuing new adventures and growing their careers, but are also grateful for the traditions that keep them grounded and connected to their culture, families, and ancestors. They love that Ford F-series trucks represent a long line of tradition and reliability while also continually innovating and driving forward.
This campaign includes custom social, video, and audio content featuring Los 2 De La S sharing an inside look at their lives and inviting fans to enter for the chance to win a VIP flyaway concert experience and backstage meet & greet with the artists. Additionally, Los 2 De La S will be using SET.Live, our interactive engagement tool, to connect with fans during two live performances. Fans who check in to the concert using SET.Live will be entered for a chance to win signed merch from Los 2 De La S thanks to Música Ford.
This campaign includes streaming audio content featuring “Nadie Como Tú,” a Los 2 De La S love song co-written by Johnny Zazueta to his newborn daughter.
Get to Know Los 2 De La S
This Regional Mexican group based out of Culiacán, Sinaloa, México, was formed in 2017 by two young musicians, Johnny Zazueta and Omar Tarazón. They named their band Los 2 de la S because they’re both from Sinaloa. Since their debut, they’ve garnered over 433 million views on YouTube and over 4.9 million monthly listeners on Spotify. Their song “Nadie Como Tú” from their album, La Barda Me Volé, has accumulated over 71 million streams on Spotify.