Hard to say... super easy to eat. The Ton3s got to try the McDonald's Crispy Chicken Biscuit with Hot Honey—and they're lovin' it!
Campaign content is being promoted during Black History Month, giving The Ton3s and McDonald's a great reason to recognize and celebrate the culture. The guys share what it means to them to celebrate the hard work and contributions of Black musicians who came before them and paved the way for them to be able to do what they love every day.
Content includes engaging videos promoted directly from The Ton3s social accounts across Facebook, Instagram, and TikTok, along with streaming audio paired with clickable banner ads. In addition to the custom Crispy Chicken Biscuit jingle written just for this campaign, videos also feature The Ton3s' song "Never Gonna Let You Go."
McDonald's crew members are the heartbeat of McDonald’s restaurants and communities. They become America's entrepreneurs, community providers, innovators, and more... including iconic R&B musicians, like J'Vito of The Ton3s!
As a surprise, McDonald's presented J'Vito with his very own 1 in 8 Alumni Jacket that celebrates the employees who make McDonald's a vital part of the community.
McDonald's also invited the Ton3s to help celebrate current crew members with an exclusive sweepstakes, giving employees at participating store locations the chance to win an awesome prize pack, including a $500 Ticketmaster gift card, signed merch, and a personalized video from The Ton3s.
The Ton3s, formerly known as The Hamiltones, are a Grammy-nominated R&B/soul vocal trio from North Carolina, originally famous as background singers for Anthony Hamilton. Known for viral soulful renditions and rich harmonies, they transitioned from backup darlings to headliners with projects like We Are The Ton3s and 1964.
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Singer-songwriter BRELAND is partnering with McDonald’s to “music and chill” with a McDonald’s frozen carbonated beverage.
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Mindy Noël Nash
