Corey Kent x Ford

Ford Music is excited to welcome rising country music powerhouse Corey Kent to its roster. Through this new partnership, Ford aims to engage Texas audiences with a distinct blend of automotive innovation and authentic country sound. The campaign spotlights Corey Kent’s latest track, “Black Bandana,” offers exclusive behind-the-scenes content, and includes a special VIP experience at his show at the legendary Billy Bob’s Texas.

Texas Roots and Automotive Excellence

Yes, Corey Kent may be from just north of the Red River in Oklahoma, but when it comes to country music, Texas claims him as one of its own. From cutting his teeth on the Lone Star State’s stages alongside legends like Randy Rogers to now calling Dallas home, Kent has become a favorite in Texas country circles. The bottom line is simple: Texas loves Corey Kent, country music, and the Ford F-150. This rising star, a timeless sound, and an iconic truck built for long roads and big dreams? That’s a match made in Texas country heaven.

Resilient, Real, and Ready to Roll

As a new-school country rocker with undeniable red-dirt swagger and blue-collar grit, Corey Kent stands out as a modern artist who brings authenticity to every note. A true “creative freedom fighter,” he’s never allowed industry hardships or unexpected detours to define his journey. His hardworking spirit, grounded roots, and relentless pursuit of honest artistry make Kent a natural partner for the Ford F-150—another true American icon known for its durability, capability, and getting the job done, no matter what. It’s a fitting partnership that celebrates resilience, authenticity, and the drive to keep forging ahead.

About MAX (Music Audience Exchange):

Music Audience Exchange (MAX) is the tech company powering your favorite brand x music partnerships. Backed by tech VCs and built by a team of data scientists, engineers, music pros, and digital media experts, MAX is breaking new ground—powering partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supporting a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.