This Música Ford campaign stars Regional Mexican artist Majo Aguilar and is part of an ongoing successful relationship between MAX and Ford Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further. Música Ford brings together a diverse group of Spanish-speaking and bilingual artists and is a great example of how music can help brands reach people on both a cultural and personal level.
This campaign focuses on reaching Hispanic truck drivers in Northern California based on several audience attributes by partnering with Majo Aguilar, who connects with an audience who shares her Mexican roots and love for ranchera and mariachi music.
Our team at MAX created custom content, shared across the artist’s social media accounts, that showcases Majo Aguilar’s love for music and her favorite features on the Ford F-150.
Majo Aguilar has a deep love for ranchera and mariachi music. These genres are rooted in Mexican culture and tradition, and for Majo, they are a way to connect with her heritage and express her emotions. Majo Aguilar's love for these genres is evident in the way she brings powerful vocals, lively rhythms, and heartfelt lyrics to life on stage.
She loves the Ford F-150 because it's more than just a ride - it's a fully-equipped mobile office and photography studio! Wherever she goes, she knows she can get work done with ease thanks to the handy laptop charging station in the back. And when she's done working, she can take off to the mountains and let her creative juices flow, all while her camera batteries are charging in the back of the truck. Of course, she also loves that the F-150's sound system is amazing, letting her listen to her favorite music in crystal-clear quality.
Majo Aguilar feels a close connection with her fans and sings from her heart, making her a perfect fit for Música Ford.
This campaign features "Así Es La Vida," a beautiful song from Majo Aguilar's first album, Mi Herencia, Mi Sangre, which holds a special place in her heart. The album and song opened doors for her and contributed to her success in the music industry.
Get to Know Majo Aguilar
Majo Aguilar is a Mexican singer-songwriter born in Mexico City, Mexico. She is the granddaughter of Antonio Aguilar and Flor Silvestre, two famous stars in Mexican cinema. Majo started her solo career in 2016 with the release of her debut single, "Triste Recuerdo." She has released several singles and albums, including her revolutionary EP Soy, which mixes pop and Regional Mexican sounds. In addition to music, Majo has also appeared on Mexican TV shows and has a strong social media presence. She is known for her passionate performances and is a rising star in the Regional Mexican genre.