Puerto Rican artist Chesca is partnering with Your California Ford Dealers to talk about her favorite features on the Ford Bronco Sport.
Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.
Chesca talks to Ford about the hard work that goes into being an artist. While a lot of fans only see her glamorous side, Chesca prides herself on putting her heart and soul into her performances. Her passion for music and performing comes from her parents, who were both in the music industry too.
When she needs to disconnect and recharge, Chesca loves spending her time outdoors, connecting with nature. She loves that the Ford Bronco Sport helps her to get where she wants to be, whether she’s at the beach, hiking, or camping.
This campaign includes a sweepstakes giving one lucky fan + one guest the chance to win a VIP flyaway experience to a Chesca concert, including concert tickets, flight and hotel accommodations, and a VIP meet & greet with Chesca.
The concert will also include a Chesca ✕ Ford SET.Live activation: using the latest tech from MAX, Your California Ford Dealers are giving fans at the show the opportunity to interact with Chesca during the concert
By the time she was 10 years old, Chesca knew she wanted to be in the music and entertainment industry. Inspired by artists like Michael Jackson, Janet Jackson, and Aretha Franklin, this Puerto Rican artist became the lead singer of her dad’s cover band by the time she was 11. Chesca eventually landed in Los Angeles to pursue her dreams and collaborated with legendary artists like Frankie Valli, Lil Jon, and Pitbull. She continues to rise with over 96 million views on YouTube and over 755 thousand monthly listeners on Spotify.