Ford partnered with Mexican Regional artist Ulices Chaidez to showcase the 2021 Ford F-150.
The Campaign: Música Ford
Through Música Ford (and Ford Music), Ford partners with the best emerging musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.
After spending a year in the recording studio, Ulices Chaidez is excited to be back on stage performing again. He talked to Ford about how music helps him connect with people, both in his home country of Mexico and in the United States. Watch the video below for more from Ulices about life on the road and his favorite pastime when he’s back home.
Get to Know Ulices Chaidez
Singer, songwriter, and multi-instrumental musician Ulices Chaidez is part of the new generation of Mexican Regional corrido and banda music. He is setting the tone in his genre from Mexico to America and is one of a small number of artists to have charted a #1 single in both the US and Mexico. In 2020, Ulices Chaidez won the Lo Nuestro Awards for Sierreña Song and Artist of the Year.