Granger Smith partnered with Ford to help introduce the all new 2021 Ford F-150.
The Campaign: Ford Music
Through Música Ford (and Ford Music), Ford partners with the best emerging musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.
Whether he’s on the road or spending time at home, Granger Smith values family, heritage, and the simple things in life—and he sees and appreciates those values in Ford. Watch the video below to see Granger share a little bit about how much he loves being a dad and how Ford fits in with both his family and work lifestyle.
Get to Know Granger Smith
Texas native Granger Smith found his passion for music when he was 14. He taught himself how to play the guitar and moved to Nashville to pursue a career in music when he was only 19 years old. Over the course of his career, Granger has amassed a massive audience known as "Yee Yee Nation," built through heavy touring and grassroots fan engagement. In addition to his career as an artist, Granger has also written a best-selling book, stars in his family’s YouTube series, owns an outdoor apparel company, and actively participates in several charitable organizations.