The 2025 Americana Honors & Awards are here—and our artist partners are right at the heart of it.
Five MAX and SET artist partners are up for major honors this year, celebrating the storytellers who keep the genre evolving while staying rooted in truth.
Joy Oladokun, Dawes, Larkin Poe, Maggie Rose, and Maggie Antone are all in the spotlight—nominated across categories that recognize breakthrough talent, dynamic duos, and the voices redefining what Americana means in 2025. From Joy’s soul-baring songwriting to Larkin Poe’s electrified roots-rock, these artists are carving their own paths and connecting with fans far beyond the usual boundaries.
This year’s ceremony takes place Wednesday, September 17, at Nashville’s Ryman Auditorium—a legendary stage for artists who trade in raw emotion and real connection. That’s exactly what our partners bring. Not just to their music, but to the brand experiences we create together
At MAX, we’re proud to work with artists who light up the stage and shape the future. Want to tap into that kind of cultural firepower? Let’s talk.
Here’s to the nominees. And here’s to everything coming next. 🎸
MAX Partnership Details:
Honda
MAX Partnership Details:
Desert Financial Credit Union (DFCU)
MAX Partnership Details:
SET® Tools user since 2025
MAX Partnership Details:
SET® Tools user since 2024
MAX Partnership Details:
SET® Tools user since 2023
MAX was founded in 2014 with a mission to help champion incredible music and the artists who make it through strategic, data-driven partnerships with brands. MAX brings brands into the music promotional space in a way that puts engaging content into the world through a value-exchange model that drives the brand's objectives, and elevates breakthrough bands along the way. If you’d like to learn more about Music Audience Exchange and what a music promotion program would look like for your brand, send us a note.
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