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Pitizion × Lexus

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Lexus Presenta a Pitizion

Lexus partnered with singer/songwriter Pitizion to show how she relaxes by driving her 2021 Lexus IS 350.


The Campaign: 

This partnership was a national social/digital campaign with the goal of reaching bilingual Hispanic Americans.

Watch the video below to see how Pitizion loves to escape to her 2021 Lexus IS 350 after a successful photo shoot. As she drives, she disconnects from the stresses of the day. After a relaxing drive, Pitizion likes to continue disconnecting from the stress of the day by going to the beach and practicing yoga.

Get to Know Pitizion

Maria del Pilar Perez, better known as Pitizion, first started her career as an actress in her native Colombia. After moving to Miami and signing with Universal Latin, she released her first single "Ella" in 2019. Pitizion's debut album, La Piti, was released in 2020 and includes collaborations with artists including Greeicy and Rafa Pabon.

Follow Pitizion on Social / Streaming: 

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