The United States Marine Corps partnered with GRAMMY-award winning hip hop artist Lecrae to share how a sense of commitment shapes inner character.
Being a Marine is deeper than being part of a unit. Together, Marines fight for a common purpose: to uphold the trust our Nation places in each of them.
This USMC Music campaign features artists who have found their purpose, committed to achieving greatness, and worked hard to be successful in their industry. As someone who strives to be a positive influence on the young people in his community, hip hop artist Lecrae was a perfect match for this campaign. Lecrae has a natural affinity for and authentically supports the United States Marine Corps. He grew up in a military family and has a deep respect for the men and women who serve in the United States armed forces.
This wasn’t Lecrae’s first time working with the USMC: he performed at the Marine Corps Air Station in Iwakuni, Japan in January 2018 and remembers the sense of honor and camaraderie he witnessed during his time with service members there.
This campaign culminated in a livestream performance that fans could watch via mobile, desktop, or cast to television. The livestream garnered:
13,347 branded livestream attendees
189,794 drop-in viewers
129,647 total minutes watched via custom branded fan voting experience
Lecrae is a two-time, GRAMMY Award-winning hip-hop artist who has sold millions of albums. With over 150M+ YouTube views and 1.9M Spotify Monthly Listeners, Lecrae has performed on multiple high-profile stages and festivals such as Bonnaroo and the BET Awards. His seventh studio album, Anomaly, debuted at #1 on the Billboard 200 chart, is Certified Gold and ranked #12 on Rolling Stone’s "40 Best Rap Albums of 2014".
Lecrae has made multiple TV appearances including Headline News, ESPN SportsCenter, ESPN SportsNation, The Tonight Show Starring Jimmy Fallon, Good Morning America, MTV’s Wild ’N Out and more. Lecrae is a New York Times Bestselling Author for his memoir Unashamed. Lecrae released his Restoration album in summer 2020 and has a thriving fanbase nationally.