MAX collaborated with the United States Marine Corps and rising country star Corey Kent to create a compelling campaign that celebrates the values of courage, dependability, and decisiveness. This partnership with Corey Kent brings a unique blend of music and values to the forefront, tapping into the emotional connection between music, courage, and personal growth.
The Marines are all about being part of something bigger than yourself–and Corey Kent knows a thing or two about that. In a series of social videos, Corey expresses his admiration for the Marines and how they provide an opportunity for individuals to be a part of a team making a difference in the world. He believes that we all strive to be part of something greater and that the Marines offer an exceptional way to achieve that.
The Marines are a family that stands together, relying on character traits that our nation can count on. This campaign invites people to “put their character to the test” with the Marine Character Quiz, a fun and insightful way to discover just how much you have in common with the Marines. The interactive experience guides users through a series of questions designed to evaluate character traits and see how they align with those of the Marines.
As a bonus, everyone who participates in the Marine Character Quiz, will be entered for a chance to win some fantastic signed merch from Corey Kent himself.
Corey Kent is a country singer from Bixby, Oklahoma. Known for his small-town charm, Corey started his journey at a young age when he took the stage at 11 years old as the lead singer of a touring Western swing band. By the time he was 17, he had hit early milestones opening for acts like Roy Clark and The Oak Ridge Boys while booking gigs around Bixby and eventually making it to Nashville. Corey is a rising star with over 25 million views on YouTube and over 3 million monthly listeners on Spotify.