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2 min read

Estevie x McDonald's

Estevie x McDonald's
Estevie x McDonald's
3:47

Estevie and McDonald’s team up for a fun, cultural celebration this Hispanic Heritage Month, blending vibrant music with iconic flavors for an unforgettable collaboration.

We Deserve the Best…Burger

This Hispanic Heritage Month, McDonald’s teamed up with rising cumbia star Estevie to bring us a celebration of culture, music, and, of course, the best burgers — the Double Cheeseburger and the iconic Big Mac. Estevie, known for blending cumbia, música Mexicana, and pop, infused the campaign with her signature energy, paying homage to her roots and her love for McDonald’s. If you’re not on board with calling these the “best,” you might just have to take it up with Estevie herself!

It’s Time to Dream Big…Mac

Screenshot 2024-10-01 at 4.08.27 PMEver fantasize about winning the lottery and what you’d do next? It’s supposed to help reveal the deepest desires of your heart. Maybe for you that’s quitting your job to start a baby goat yoga practice! Estevie’s playful twist? Scoring a double cheeseburger! To be fair, there's some creative liberties here... I’m not sure her lottery dream actually involves a double cheeseburger, but the playful social video certainly is a metaphor for her love of McDonald’s, and what the brand has meant to her growing up. And honestly even more apropos, the dream of becoming an artist who’s talent and success leads to partnerships like this one with McDonald’s. And I’m lovin’ it!

From the playful lottery wins to rocking her “best burger” on the red carpet, fans couldn’t get enough, either. Their reactions? Everything from diet-breaking confessions to excitement over seeing their favorite emerging artist thrive. This campaign shows the power of brand-artist collaborations in connecting cultures and creating buzz.

A Winning Combo...Meal

This collaboration highlights the power of brand partnerships with emerging artists. Fans love seeing their favorite artists gain recognition, as shown by the buzz around Estevie’s partnership with McDonald’s. The social engagement proves that campaigns like this fuel both artist success and brand goals. By connecting artists like Estevie with brands like McDonald’s, we craft authentic campaigns that resonate with diverse audiences. These partnerships boost artist visibility while deepening connections between brands and their fans, making them a happy 'meal' for everyone involved. 😏

Get to Know Estevie

Estevie, a first-generation Mexican-American singer-songwriter from California, has a unique background that has shaped her music. Growing up in a multicultural environment, she was exposed to a variety of musical genres, which she now blends into her music. At the age of 15, Estevie started her YouTube channel, which now boasts over 1.3M followers across all her social platforms. Her talent was quickly recognized, and she was invited to tour Latin America, performing in front of crowds of up to ten thousand people. In 2021, Estevie took a leap of faith and independently released her breakout single “Canela,” which is now nearing half a million streams on Spotify. Her self-directed music video for the single has nearly half a million views on YouTube. Her single caught the attention of popular regional Mexican group Eslabon Armado (a MAX artist partner), who featured Estevie on their album 'NOSTALGIA,' on the single “LAS HISTORIAS SE ACABAN,” with over 11M streams on Spotify. She also collaborated on the single “Triste Verano” with rising regional Mexican star DannyLux (another MAX artist partner), which has already amassed over 1.2M streams on Spotify.

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