This Chiquis ✕ Música Ford campaign is a continuation of a long-standing, successful relationship between MAX and Ford. Through Música Ford (and Ford Music), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.
This Música Ford x Chiquis campaign is designed to connect with highly acculturated Hispanic audiences to show them how the Ford Bronco Sport fits perfectly into the lifestyle of someone who is always ready for adventure. With engaging video content, bilingual audio spots, and exciting social media posts, the campaign aims to create awareness and engagement around the Bronco Sport and the amazing experiences it provides.
At the heart of the campaign is Latin GRAMMY-nominated, multi-hyphenate music and TV star Chiquis. Chiquis writes her own music, and her fans love her for it. Her life experiences shape her songwriting, which she usually writes in English and then translates to Spanish. Her music is rooted in the Regional Mexican style but she brings her unique perspective and style as a Mexican-American to everything she creates.
Hispanic audiences often speak a combination of English and Spanish, so custom content created by MAX for the campaign is in both languages. Engaging social media posts ask fans what they love about the Bronco Sport and invite fans to click through to learn more about the Ford Bronco Sport and Chiquis’ partnership with Música Ford. Video content features Chiquis talking about how her family and heritage influence her music. She switches effortlessly between English and Spanish, showcasing her bilingual abilities and connecting with highly acculturated Hispanic audiences within the diverse Hispanic community.
This campaign is all about showing Chiquis' adventurous side and how the Bronco Sport helps her go on exciting journeys. Any time she’s ready to get away from the noise and explore the world around her, the Bronco Sport is the perfect vehicle for her. Chiquis loves the features on the Ford Bronco Sport, especially the cargo room and the space it provides for her beloved dog (famous in his own right with 57K+ followers on his Instagram account), Pancho Marin.
This campaign culminates in a fantastic sweepstakes giving fans the chance to win The Chiquis VIP Experience, including concert tickets and a meet-and-greet with Chiquis herself–a once-in-a-lifetime experience that they'll never forget.
Chiquis' song "Porque Soy Abeja Reina" is featured in audio spots, connecting her music with the Ford brand.
Get to Know Chiquis
Janney Marín Rivera, better known as Chiquis, is an American singer and television personality from California. She is the daughter of famous singer and Mexican-American star Jenni Rivera. Chiquis' first 2014 single, “Paloma Blanca,” was a tribute to her mother, who passed away in 2012. In 2010, she made her television debut with her reality show Jenni Rivera Presents: Chiquis and Raq-C, and in 2016 started the spin-off of her mother's reality show I Love Jenni with her siblings called The Riveras. She has collaborated with famous artists such as Becky G, Thalia, and Raymix. Chiquis has been nominated for numerous awards and, most recently, has won two Latin GRAMMY Awards for Best Banda Album.