Through Ford Music (and Música Ford), Ford partners with the best musicians from across the country, showing a bit of their lives and featuring the music that drives them to go further.
Using our MAX Artist Matching Engine™, our team identified genre-bending singer/songwriter Willie Jones as the perfect artist partner to help Mid-South Ford Dealers drive awareness and consideration with target audiences based on several audience attributes and his alignment with the Ford Bronco Sport’s adventurous brand persona.
The Ford Bronco Sport is built for the thrill seeker, the person who takes challenges head-on, and the driver who's ready to go on an adventure at a moment's notice. Willie Jones describes his music as a swaggy, swampy, boot-stompin’ good time–a perfect match for the versatile Ford Bronco Sport. Just like the Willie Jones, the Ford Bronco Sport is just as ready for a night out in the city or an off-road adventure, as long as they’re headed off the beaten path.
This Willie Jones x Ford Music campaign launch coincides with Black History Month, and Willie Jones spent some time talking about how much he loves seeing Black artists make their way into the country music scene–and how he is thankful to be part of that representation.
The Song: "Them Girls Do"
This campaign features a new, previously unreleased song from Willie Jones, “Them Girls Do,” in a series of streaming spots.
Willie Jones is a genre-bending singer and songwriter who is native to Shreveport, LA. Rolling Stone has called him the “Future of Country Music” because he’s known for mixing R&B, soul, country, and pop. He’s even started his own Apple Music show called “The Cross Roads Radio,” where he talks about country and hip-hop's current sounds and trends. This rising star has been featured in NPR All Things Considered, Forbes, Rolling Stone, E! News, PEOPLE, MTV, and many more.