When you think of adventure, you think of the open road, beautiful landscapes, and a trusty sidekick. And for those who crave adventure, Ford Bronco Sport is the perfect SUV to explore new sights and heights. That's why Ford Music is partnering with rising country star Priscilla Block for this exciting new campaign that celebrates the adventurer in all of us.
This campaign spans several markets, each with unique messaging paths. One content journey focuses on the expert service provided by Ford Service Technicians that can keep your vehicle running in peak performance condition. The second content journey highlights the features of the Bronco Sport that fit an adventurous lifestyle.
Ford Service Content: Priscilla Block relies on the expert service of Ford Service Technicians to keep her Bronco in peak performance condition. In a series of custom videos, Priscilla talks to Tim, the Ford Service Technician who helps her maintain her Ford Bronco Sport. Priscilla emphasizes the importance of having a reliable vehicle, especially when she's on tour or heading to a gig. Tim highlights the various services they provide, such as oil changes, tire rotations, and brake inspections, and how they can help prolong the life of the Bronco Sport. The video not only showcases the importance of vehicle maintenance but also highlights the trust and reliability that comes with owning a Ford Bronco Sport.
Ford Bronco Sport Features Content: The Bronco Sport comes with impressive features such as G.O.A.T. Modes, Ford Trail Control, 4x4 Capability, Co-Pilot 360, and an 8-inch Touch Screen. Our team created engaging video and social content showcasing how Priscilla Block uses these features on her own adventures. From actual baby goats on a farm to highlighting different modes with different outfits, our video content is not only informative but also totes adorable.
Campaign Sweeps: This campaign also includes a sweepstakes, giving fans the chance to win the Priscilla Block VIP Experience, which includes concert tickets and a meet-and-greet.
Priscilla Block is an American country singer-songwriter from Raleigh, North Carolina, now residing in Nashville, Tennessee. Even though Block is a relatively new artist, she's already been nominated for Academy of Country Music Awards and a CMT Music Award. Her singles “Just About Over You” and “My Bar” have over 78 million streams combined on Spotify alone. “Just About Over You” peaked at 81 on the Billboard Hot 100 and became a top 20 hit single on the Billboard country charts. Plus, her recent 2023 released single, “Couple Spring Breaks Back,” has over 400 thousand streams on Spotify and is climbing.