McDonald’s is serving up a livestream concert & sweepstakes featuring genre-bending artist Bryce Vine.
McDonald’s is partnering with California native Bryce Vine, including a sponsored livestream concert hosted on the artist’s Facebook page. In addition, qualified fans who register for the show will be entered into a sweepstakes where they could win a $1,000 Visa gift card, exclusive merch from both McDonald’s and Bryce Vine, and a VIP meet & greet with the artist after the livestream.
This campaign is an extension of McDonald’s long history of connecting with people through the music they love. McDonald’s forms emotional connections with diverse audiences by investing in artists who are representative of the communities McDonald’s serves.
Bryce Vine is a hip-hop and indie-pop artist from Westlake Village, CA. Growing up listening to pop-punk, he began making music in high school with a close friend. He later entered the music industry when he auditioned for The Glee Project in 2011 and later released his first EP, Lazy Fair. In 2019, he released his debut album, Carnival, which featured “La La Land” and “Drew Barrymore,” his first two songs to reach the Billboard Hot 100.