Building on the success of our previous work together, MAX teamed up with McDonald’s and Davis Elen to celebrate the sounds of summer with cool tracks and icy McDonald’s Frozen Drinks.
This campaign invites fans to sip into summer with pop sensation GAYLE as she gives fans a peek into her life as an artist. GAYLE’s meteoric rise to music stardom started with her hit “ABCDEFU” going viral on TikTok–and she’s been proving her chops as a singer and songwriter ever since. She’s written songs for Kelly Clarkson, is featured on Barbie: The Album, is currently opening for Taylor Swift on the Eras Tour, and is hitting the road for her first headlining tour soon after.
If that wasn’t enough, GAYLE is also working on her first full-length album with plans for a post-tour release–and all that hard work deserves a break and the chance to cool down with a McDonald’s Frozen Drink!
Content for this campaign includes captivating social videos showcasing GAYLE’s chill, laid-back personality–a perfect fit for the chill vibes of McDonald’s Frozen Drinks. GAYLE asks fans to share which flavor is their favorite, driving engagement and awareness through authentic fan interactions.
McDonald’s is also giving fans the chance to win a VIP music experience with GAYLE, including tickets to a concert, exclusive autographed merch, and a meet & greet backstage at the show.
GAYLE’s genuine excitement about this partnership with McDonald’s shines through in this campaign, creating engaging, charming content that resonates with fans.
GAYLE, hitmaker of “ABCDEFU,” has released several EPs and singles like "Don't Call Me Pretty." She's co-written with Kelly Clarkson and contributed to Barbie: The Album. Currently, she's opening for Taylor Swift's "Eras Tour" and will join Pink's "Summer Carnival" tour in Europe. The future looks incredible for this rising star, with over 11 million monthly listeners on Spotify and over 483 million views on YouTube and growing.