SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
Being from Texas, it's still kind of mind blowing to think about how big SXSW has gotten.
But it's big. Real big.
And we're gonna be there! Jarred Goldner, Director, SET, and Kira Khayat, Account Manager, SET, will be on the ground at SXSW and Jarred will be speaking on a panel that explores fan data and how it can open new partnership opportunities (panel info below).
Oh, and HUGE thank you to our friends and partners at UMG and Red Light Management, who made this panel happen! Y'all are the best!
If you'll be at SXSW, come check us out! And if you won't be there, come back to this blog post in a couple weeks and we'll give you a peek into our panel discussion.
MAX gives brands direct access to artists’ story, stage, and social footprint. Grounded in the company’s proprietary Artist Matching Engine, MAX is backed by tech VCs and built by a team of data scientists, engineers, music pros, and media experts. MAX powers partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supports a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.
Mindy Noël Nash: June 4, 2026
McDonald's is celebrating Black Music Month with Justin Garner and Ian Kelly with custom content created to resonate with audiences in each artist's...
Mindy Noël Nash: May 29, 2026
Just announced: the 2026 Americana Honors & Awards nominees - and we've got six MAX artist partners up for honors this year!
Mindy Noël Nash: May 29, 2026
Country star Lauren Alaina partners with USAA to share her story and raise awareness about the benefits of USAA membership for military families.
Originally published on 03/09/2022 through Bandsintown Facebook knows exactly who your fans are. So does Spotify. And YouTube. And TikTok. And even...
The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
This week we wrap up our three part series on direct to consumer (D2C) brands and the marketing lessons they offer to artists. In part one we talked...
Mindy Noël Nash
