SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
Being from Texas, it's still kind of mind blowing to think about how big SXSW has gotten.
But it's big. Real big.
And we're gonna be there! Jarred Goldner, Director, SET, and Kira Khayat, Account Manager, SET, will be on the ground at SXSW and Jarred will be speaking on a panel that explores fan data and how it can open new partnership opportunities (panel info below).
Oh, and HUGE thank you to our friends and partners at UMG and Red Light Management, who made this panel happen! Y'all are the best!
If you'll be at SXSW, come check us out! And if you won't be there, come back to this blog post in a couple weeks and we'll give you a peek into our panel discussion.
MAX gives brands direct access to artists’ story, stage, and social footprint. Grounded in the company’s proprietary Artist Matching Engine, MAX is backed by tech VCs and built by a team of data scientists, engineers, music pros, and media experts. MAX powers partnerships for top brands (like Ford, Rocket Mortgage, McDonald’s, AARP, US Marine Corps, and more) and supports a growing portfolio of 6,000+ artists (including Alicia Keys, Kane Brown, Jon Batiste, Eslabon Armado, Leela James, Lalah Hathaway, Justin Quiles, AJR, and Melissa Etheridge) with live engagement tools and promotional sponsorships.
Mindy Noël Nash: April 1, 2026
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Mindy Noël Nash: March 24, 2026
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Mindy Noël Nash: March 16, 2026
Texas country superstar Parker McCollum was already a big fan of Dr Pepper, so when we reached out to let him know that Dr Pepper was interested in...
The dust has settled on SXSW 2026 and on our panel, "Beyond the Stage: Transforming Fandom and Partnerships with Data."
Texas country superstar Parker McCollum was already a big fan of Dr Pepper, so when we reached out to let him know that Dr Pepper was interested in...
UScellular® and singer/songwriter Max McNown are bringing people together through music to celebrate shared experiences.
Mindy Noël Nash