Together with Lopez Negrete, MAX created a vibrant and refreshing campaign that celebrates the joy of summer with McDonald's frozen drinks and the catchy, dance-y music of Willie Jones.
At the heart of this campaign is Willie Jones, a cross-genre artist known for his unique blend of R&B, soul, country, and pop. He brings his signature style, described as “swaggy country” to a suite of social and video content where he shares his excitement about dropping his new album, Something to Dance To.
Social videos amplify the cool vibes of this campaign, showcasing Willie Jones' charisma and McDonald's Frozen Drinks as the ultimate party companions. As Willie floats effortlessly on an inner tube, capturing the laid-back essence of summer, he playfully asks viewers, "What's the vibe this summer?" before introducing the refreshing McDonald's Frozen Drinks.
In another social video, Willie sets the scene for a lame pool party that's in desperate need of a vibe overhaul. With a quick order on the McDonald's app, Willie transforms the party into a cool and dynamic gathering, complete with music, laughter, and McDonald's Frozen Drinks. The atmosphere instantly changes, and the party guests find themselves dancing, having fun, and experiencing a summer party like no other.
We couldn't resist giving Willie Jones' "Something To Dance To" the spotlight it deserves. In a catchy 20-second "music video" edit, Willie and his friends take center stage as they dance, laugh, and enjoy McDonald's Frozen Drinks by the pool. The video captures the essence of summer, with friends enjoying each other's company, indulging in french fries, and celebrating the carefree spirit of the season.
We’re proud of our work on this summer campaign that brings together the cool vibes of McDonald's Frozen Drinks and the hot music of Willie Jones. And what better way to beat the summer heat than with McDonald's Frozen Coca-Cola, Frozen Fanta Blue Raspberry, and Frozen Fanta Wild Cherry? Willie Jones is soaking up the sun, enjoying his McDonald's frozen beverage, and igniting the party atmosphere.
Featured in this campaign is the title track from Willie Jones’ album, "Something to Dance To" - an energetic celebration of different music genres, from Motown to hip-hop and, of course, country. Willie's infectious enthusiasm invites fans to join him on a musical journey, where joy and dance are the ultimate destinations.
Willie Jones is a genre-bending singer and songwriter from Shreveport, LA. Rolling Stone has called him the “Future of Country Music” because he’s known for mixing R&B, soul, country, and pop. He’s even started his own Apple Music show called “The Cross Roads Radio,” where he talks about country and hip-hop's current sounds and trends. This rising star has been featured in NPR All Things Considered, Forbes, Rolling Stone, E! News, PEOPLE, MTV, and many more.