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Craig Rector

Craig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.

Maddie & Tae x Dial | Music Partnerships meet Marketing Performance

2 min read

Maddie & Tae x Dial

We're excited to announce a new collaboration with country music duo Maddie & Tae and Dial, offering fans an opportunity to #DialUpYourClean and alleviate holiday stress through music, relaxation, and exclusive events. This partnership celebrates...

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Caloncho x Ford

3 min read

Caloncho x Ford

Discover how Caloncho’s authentic connection with Ford creates a soulful journey that transcends language and touches the heart.

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Corey Kent x Ford | Music Partnerships meet Marketing Performance

1 min read

Corey Kent x Ford

Ford Music is excited to welcome rising country music powerhouse Corey Kent to its roster. Through this new partnership, Ford aims to engage Texas...

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Music partnerships don't have to be scary

8 min read

Unveiling the Haunting Secrets of Music Partnerships

Table of Contents Prologue: The Allure of Music Industry Manor Ch 1: Hall of Infinite Possibility Ch 2: The Specter’s Contract Ch 3: Sacred Oath of...

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Cimafunk x AARP | Music Parnterships meet Marketing Performance

2 min read

Cimafunk x AARP

Mark your calendars, funk fans! We're counting down to an exhilarating livestream experience on October 10th at 7pm CT, where Cimafunk’s soulful...

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Estevie x McDonald's

2 min read

Estevie x McDonald's

Estevie and McDonald’s team up for a fun, cultural celebration this Hispanic Heritage Month, blending vibrant music with iconic flavors for an...

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Danny Felix x McDonald's | Music Partnerships meet Marketing Performance

3 min read

Danny Felix x McDonald's

Danny Felix and McDonald’s teaming up for Hispanic Heritage Month? Veshhhhhh! This campaign is serving up fire tracks and crispy nuggets, all while...

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Chika Di x McDonald's | Music Partnerships meet Marketing Performance

2 min read

Chika Di x McDonald's

A campaign that perfectly blends irresistible tunes, crave-worthy McNuggets, and feel-good family vibes all rolled into one. McDonald’s teamed up...

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Big Daddy Weave x AARP | Music Parternships meet Marketing Performance

2 min read

Big Daddy Weave x AARP

Big Daddy Weave, known for their heart-stirring lyrics and moving performances, partnered with AARP for a livestream that was more than just a...

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