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Craig Rector

Craig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.

Lute x McDonald's | Music partnerships meet marketing performance

3 min read

Lute x McDonald's

Discover how authenticity, music, and a passion for classic cars blend as smoothly as a McDonald’s Iced Coffee in this fresh collaboration between McDonald’s and rising rap star Lute.

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Carmen DeLeon x Motel 6 | Music partnerships meet marketing performance

3 min read

Carmen DeLeon x Motel 6

In an exciting expansion of the “Follow the Music” campaign, Motel 6 has partnered with rising star Carmen DeLeon to engage Hispanic audiences.

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Pedro Capó x Ford | music partnerships meet marketing performance

2 min read

Pedro Capó x Ford

So, I recently bought a jean jacket thinking, “Hey, I can totally rock this.” Then Ford teamed up with Pedro Capó on the latest Música Ford campaign,...

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Cassadee Pope x Schick Intuition

2 min read

Cassadee Pope x Schick Intuition

An artist as versatile as Cassadee Pope deserves a brand partner that can keep pace—we’re thrilled to announce Schick Intuition as the official...

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MC Lyte x AARP

1 min read

MC Lyte x AARP

Since 2020, MAX has partnered with AARP and some of music's most legendary artists to create incredible content and virtual experiences that capture...

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Derek King x McDonald's

2 min read

Derek King x McDonald’s

McDonald’s keeps the celebration going this Black Music Month with another fresh collab with Hip Hop/R&B artist, Derek King. And if you want the...

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ELHAE x McDonald's | MAX.Live Music Partnerships

2 min read

ELHAE x McDonald's

McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not...

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MAX.Live | On the Record with Abraham Alexander

3 min read

On the Record with Abraham Alexander

Every once in a while, we like to shake things up by turning our office into a cozy concert hall for our MAX "On the Record" sessions. Recently, we...

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5 min read

Great Holiday Movies with the Best Soundtracks

When it comes to holiday traditions, nothing beats curling up with a hot cup of cocoa, a giant pile of treats, and a great holiday movie. Of course,...

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