
3 min read
Lute x McDonald's
Discover how authenticity, music, and a passion for classic cars blend as smoothly as a McDonald’s Iced Coffee in this fresh collaboration between McDonald’s and rising rap star Lute.
Read MoreCraig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.
3 min read
Discover how authenticity, music, and a passion for classic cars blend as smoothly as a McDonald’s Iced Coffee in this fresh collaboration between McDonald’s and rising rap star Lute.
Read More3 min read
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