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2 min read

ELHAE x McDonald's

ELHAE x McDonald's
ELHAE x McDonald's
2:41

McDonald’s is turning up the volume this Black Music Month with a fresh collab with the incredibly talented R&B artist, ELHAE. This campaign is not just about quenching your thirst—it’s about celebrating culture, memories, and the undeniable influence of African-American heritage on pop culture.

ELHAE x McDonald's | MAX.Live Music ParternshipsSip, Celebrate, Repeat

McDonald’s has a longstanding commitment to celebrating culture and amplifying diverse voices. This campaign is a testament to that dedication, highlighting the brand’s history of inclusivity and cultural celebration.

In honor of Black Music Month, McDonald's asked ELHAE to share his perspective on African-American culture. ELHAE talks about how African-American culture shapes pop culture so much that it really is pop culture. From music to sports to arts, Black Americans are creating the trends that become the mainstream.

He's Lovin' It

ELHAE talks about his childhood memories of McDonald's and why he was so excited for this partnership—he even showed up to set with a yellow McDonald's suitcase with his wardrobe in it! And you know, it totally makes sense when you hear him reminisce about the joy of visiting McDonald’s as a child and how their soft drinks have always been incredible.

We all know that McDonald's soft drinks just hit different! ELHAE has a theory that there's something special going on with the carbonation—and we think he might be onto something there…

Speaking of McDonald's soft drinks, this campaign comes with a pretty sweet deal for Atlanta area McDonald's fans. McDonald’s and ELHAE are bringing Atlantans an irresistible offer: $1 Any Size Soft Drink or Sweet Tea in the App, plus rewards with My McDonald’s Rewards App—the perfect way to stay cool and refreshed this summer.

Legit LOL

This campaign also showcases ELHAE's sense of humor with video content that legitimately made me laugh out loud! And a little BTS . . . the cup breaking was an accident, and ELHAE's reaction to was so genuine, so of course that's the take we had to use! I don't want to give too much away, you'll have to follow ELHAE on his socials to see what had me laughing so hard, and stay tuned for even more great content.

Get to Know ELHAE

ELHAE, known for his blend of alternative and commercial R&B, has been on a steady rise since his debut EP Aura in 2015. With heartfelt vocals and lean productions, he gained prominence with his album "All Have Fallen," reaching Billboard’s R&B/hip-hop chart. Based in Atlanta, ELHAE has collaborated with top artists and producers, recently releasing the independent EP "Forgotten Flowers" in 2023​​.

Follow ELHAE on Social / Streaming:

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