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Craig Rector

Craig Rector is the Marketing Director at MAX.Live, where he connects brands with artists to create unforgettable campaigns. With nearly 20 years of experience across music, entertainment, and both B2B and consumer marketing, Craig has worked with Fortune 500 brands, launched startups, and even navigated a copyright battle in the industry. A former singer-songwriter turned marketing strategist, he brings a unique perspective to the intersection of music and brand partnerships. When he’s not shaping marketing strategy, you can find him chasing sunsets, exploring the outdoors, or sharing insights on the latest industry trends.

The Data Science of Niche Targeting Through Music

2 min read

The Data Science of Niche Targeting Through Music

We love a good data analysis, so we were excited for the 2021 MRC Music Year-End Report . . . and then we saw it, there in the table of contents, listed as the #4 trend that will define 2022: Brands & Bands.

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The State of Music Sponsorship in 2022

1 min read

The State of Music Sponsorship in 2022

We love a good prediction article. We’ve been reading a ton of really great editorials, blogs, infographics, whitepapers, and substacks about what...

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How Well Do You Know 2021 Trends?

How Well Do You Know 2021 Trends?

A lot happened in 2021. There were TikTok dance crazes, captivating album releases, bingeworthy TV shows, and so, so many Marvel movies (so. many.).

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MAX | 23(+) MAX Artist Partners’ Books

3 min read

22(+) MAX Artist Partners’ Books

We already know that the artists we work with are talented musicians, but did you know that a TON of our artist partners are also published authors?...

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31 min read

2022 GRAMMY Nominees

We love seeing our MAX artist partners shine! Congratulations to the 2022 GRAMMY Award nominees:

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3 min read

🏳️‍🌈 Artists to Watch: Pride Month - Part 2

In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the month of June - when you discover your new favorite, be...

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4 min read

Artists to Watch: Black Music Month - Part 2

In recognition of Black Music Month, we’re featuring some of our favorite artists throughout the month of June - when you discover your new favorite,...

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3 min read

Artists to Watch: Black Music Month - Part 1

In recognition of Black Music Month, we’re featuring some of our favorite artists throughout the month of June - when you discover your new favorite,...

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Pride Month | Artists to Watch | MAX.Live

2 min read

🏳️‍🌈 Artists to Watch: Pride Month - Part 1

In recognition of Pride, we’re featuring some of our favorite LGBTQIA+ artists throughout the month of June - when you discover your new favorite, be...

Read More