35% of Gen Zers Would Stop Liking a Song After Learning It Was Created by AI
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
A new 14,000-person study from Wavelength™ by MAX finds the generation that uses AI the most is also its harshest critic, especially when it comes to...
Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom to surface patterns that...
SXSW is only a week away. Time to get weird! (And, you know, talk about data and music and marketing and tech and stuff).
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Our good friend and advisor, George Howard, recently penned an article in the New York Times about the rise in music festivals as an economic...
Without question, the biggest news in music last week was the announcement of Apple Music, the latest in a string of streaming platforms vying for...