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Rosemary Waldrip

Risks in the Me-conomy

People want to be seen, heard, understood, reflected, and entertained, or else brands risk losing them altogether. Technology has given people the power to skip/block/ignore most marketing. Cord cutting and ad blocking continue to increase risk for marketers, but new challenges are around the corner. As privacy protections are strengthened, brands need to find new ways to navigate a world without third-party cookies. We’ve gathered some stats on the challenges that marketers face in the me-conomy:

From “D2C” to “D2ME”

The D2C business model has been around for centuries, but lately, D2C has been experiencing a...

The Age of Adaptability

In the second installment of this series, we talked about how all of the changes seemingly...

The Z Factor: Stats on Stats on Stats

The me-conomy exists because of the shift in power from brands to people across demographics and...

Loyalty, Loyalty, Loyalty

Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the...

Balancing "Me" with "We"

The power dynamic between brands and people looks nothing like it did twenty years ago—or even...

The Pandemic Effect

Before the pandemic, people were already migrating towards more personalized—and often...

The Emergence of the “Me-conomy”

Accelerated by the pandemic, technology has enabled a transformation in consumer behavior and a...

Why Music (Still) Helps Brands Strike a Chord with Fans

A while back, we looked at why music helps brands strike a chord with fans. With all of the...