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Rosemary Waldrip

Balancing "Me" with "We"

The Challenge is Real

The power dynamic between brands and people looks nothing like it did twenty years ago—or even two years ago. Increases in personalization and consumer control make the mass marketing of the past (designed to appeal to the “majority”) feel impersonal and irrelevant. In the me-conomy, surviving thriving depends on connecting with people on a personal level, creating products and experiences that are tailored to the individual, and showing people that you understand them. 

The Pandemic Effect

Before the pandemic, people were already migrating towards more personalized—and often...

The Emergence of the “Me-conomy”

Accelerated by the pandemic, technology has enabled a transformation in consumer behavior and a...

Why Music (Still) Helps Brands Strike a Chord with Fans

A while back, we looked at why music helps brands strike a chord with fans. With all of the...

Awards Season: 3 Myths About What it Takes to Win

The Billboard Music Awards are based on quantifiable metrics (album and digital songs sales,...

Join Us for the 2020 ANA Multicultural Marketing and Diversity Conference

The ANA Multicultural Marketing & Diversity Conference has become one of our favorite annual...