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Rosemary Waldrip

MAX Insights: Mitigating Risks in the Me-Conomy with Music

Throughout this series, we’ve talked a lot about change: change in technology, demographics, preferences, behaviors, social norms, power dynamics . . . as the list goes on, it can feel like the entire world is in flux. The ever-evolving risks that brands face in the me-conomy (cord cutting and ad blocking and cookie deprecation . . . oh my!) can make the future of marketing seem bleak, but there are plenty of things brands can do to mitigate these risks.

Risks in the Me-conomy

People want to be seen, heard, understood, reflected, and entertained, or else brands risk losing...

From “D2C” to “D2ME”

The D2C business model has been around for centuries, but lately, D2C has been experiencing a...

The Age of Adaptability

In the second installment of this series, we talked about how all of the changes seemingly brought...

The Z Factor: Stats on Stats on Stats

The me-conomy exists because of the shift in power from brands to people across demographics and...

Loyalty, Loyalty, Loyalty

Brand loyalty is the ultimate goal for marketers. It’s the pot of gold at the end of the marketing...

Balancing "Me" with "We"

The power dynamic between brands and people looks nothing like it did twenty years ago—or even two...

The Pandemic Effect

Before the pandemic, people were already migrating towards more personalized—and often...

The Emergence of the “Me-conomy”

Accelerated by the pandemic, technology has enabled a transformation in consumer behavior and a...