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Rosemary Waldrip

Brands + Music: Our Greatest Hits In 2016

2016 already feels like three years ago, doesn’t it? But we’d be remiss if we didn’t take one...

Why OK Go's Video with Morton Salt Worked

Just before Thanksgiving, OK Go released via Facebook their newest music video, a...

Marketing to “Millennials”? You’re Doing It Wrong (Part 4)

This is the fourth (and final) part of the series, “Marketing to ‘Millennials’? You’re Doing It...

Marketing to “Millennials”? You’re Doing It Wrong (Part 3)

This is the third part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” While...

Marketing to “Millennials”? You’re Doing It Wrong (Part 2)

This is the second part of the series, “Marketing to ‘Millennials’? You’re Doing It Wrong.” You...

Marketing to “Millennials”? You’re Doing It Wrong (Part 1)

Oh, boy! Another article to help marketers crack the code on Millennials. Is it filled with...

SingFit Uses Music To Fight Alzheimer's

Amidst all the talk of royalties and copyright infringement, it’s easy to forget that music is...

Merriam-Webster Says “SXSW” Doesn’t Exist, But I Think They’re Wrong

Here in Dallas, it’s sunny outside but sometimes it still feels like we’re living in the...

What Do 3 of Billboard’s Top 5 Latin Albums Have In Common?

The answer: All three artists have partnered with brands through Music Audience Exchange (MAX).

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