MAX Insights: Mitigating Risks in the Me-Conomy with Music
Throughout this series, we’ve talked a lot about change: change in technology, demographics, preferences, behaviors, social norms, power dynamics . . . as the list goes on, it can feel like the entire world is in flux. The ever-evolving risks that brands face in the me-conomy (cord cutting and ad blocking and cookie deprecation . . . oh my!) can make the future of marketing seem bleak, but there are plenty of things brands can do to mitigate these risks.